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Sample our product

Cosmetics have also seen a boost of popularity in the product sampling realm. The business strategies of product sampling is changing and growing ever more complex. Brands are testing out new outlets for product sampling. This is allowing for a great boost of creativity in the market place.

Think bloggers on a web-site with many subscribers relating to your product. Trend-setters or celebrities. Whatever the brand, you need to develop a clear understanding of why product sampling is going to be a necessary part of your marketing strategy.

Taste and Experience. Giving away a free product can be a great opportunity to collect an e-mail for a free product or follow the brand on social media. Take some time to spend with your consumers and allow them to customize their sample product with you.

Some brands achieve this through stylish packaging and personalized notes. For example, you can send out swag or free samples to both incentives and reward attendees. Doing so is seamless if you already collect contact information as part of the sign-up process for your digital events.

Check out the product sampling campaign example from Elemis below:. Source: Elemis. Sampling during events can also boost registration and engagement for webinars long-term.

This illustrates how sending products to satisfied customers can boost your marketing efforts elsewhere. Doing so not only requires extra time and attention to detail but also means having a wider variety of products on deck to send as samples.

That said, personalization is arguably one of the best ways to make an impact on customers. For example, product quizzes help encourage brands to send relevant items that customers may actually purchase in the future.

Below is an example from Mario Badescu. The brand shares a quiz with shoppers to help them find the right skincare products.

Shoppers even have the option to buy them outright instead of simply sampling. Source: Mario Badescu. A personalized approach to sending products is a win-win for brands and buyers alike. This ensures that creators only get matched with products they love.

Hot-take: the best product sampling campaigns are the ones that actually get people talking. By getting your products into the hands of micro-influencers at scale think: hundreds, not a handful you can translate your samples into more than just satisfied customers.

You stand to earn:. Below is an example from one of our creators. The authentic, unfiltered content published by micro-influencers makes it easier for real people to imagine a product in their hands.

When influencers receive relevant products, their audiences are poised to respond positively. Micro-influencers build their audiences from people that want to hear about new brands.

Brands are likewise using their UGC in ads because of the power of authenticity. Meta notes that creator-based ads increase ROAS and TikTok likewise touts the performance of their Spark Ads over competing formats.

The takeaway? Sending products to the right influencers can increase the ROI of your sampling efforts, paid ads and organic social strategies at the same time.

The creative sampling ideas above highlight how brands can go the extra mile. However, the scalability of product sampling is a hurdle.

Building awareness with samples can really only be done on a small scale. Through our vetted creator community and streamlined fulfillment technology, Statusphere helps brands earn guaranteed content at scale.

No sending samples required on your end! We built our software specifically to support brands with an always-on influencer strategy. Want to learn more about how our platform works? Get in touch with one of our experts to see how we can scale your creator content production in a fraction of the time.

This article was first published in June It was last updated July 17, Below we dig into why sampling campaigns work and how to get Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry to try instead!

Read all about the benefits of getting started with direct mail product sampling and how your brand can scale its program with influencers. Be the first to know about all things Influencer Marketing to build or refine your strategy with the latest tools and trends.

Beauty Brand Marketing 7 Creative Product Sampling Ideas and Examples for Brands Sampling is about more than sending freebies. Cindy Guthrie Jul 17, Beauty Brand Marketing Fashion Brand Marketing Food Brand Marketing Product Sampling Programs.

Skip to Section 👇 7 Product Sampling Ideas and Inspiration for Consumer Brands Share Exclusive Product Samples with Select Customers Give Free Product Samples to People Posting UGC Offer "Just Pay Shipping" Product Samples Test-Drive Virtual Product Sampling Feature Free Sample Bundles in Your Digital Events Personalize Your Product Samples Send Product Samples to Micro-Influencers.

Similar posts. Kristen Wiley Mar 20, Beauty Brand Marketing 8 Virtual Product Sampling Ideas Traditional product sampling during COVID can be a little tricky. Kristen Wiley Dec 16, Influencer Marketing Strategy Direct Mail Product Sampling Programs: How to Get Started Read all about the benefits of getting started with direct mail product sampling and how your brand can scale its program with influencers.

Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase

Sample our product - Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase

However, the results of offering free product samples are primarily positive if applied effectively for the sales of your products. The reason for this is the psychology behind giving free samples. If your brand or store provides something free to the customer, they feel a strong sense of reciprocity.

It makes them feel obligated to return for more and order other similar products from your brand. Thus, it is unusual for product sampling strategies to fail if executed properly.

This process is mutually beneficial and yields good results for both the store owner and your customers. As the store owner, you can test new products, promote services, increase sales, and publicize your brand and WooCommerce store. On the other hand, the customers get a good deal, their confidence about a product increase significantly, they receive product samples and build a positive relationship with your store.

Additionally, the overall performance of your store, brand, and individual products may improve because your customers have benefited from using your free products. Free samples may initially cost you money, but the resulting profit will eventually outweigh the initial cost.

Now that you have observed the positive effects of product sampling in detail, you may want to start offering free samples at your WooCommerce store. However, there are a few things you need to keep in mind. A product sampling strategy that is not effective can ruin your campaign.

It can also result in ambiguous results like massive expenses, lack of exposure, little to no customer response, or people may misuse your free samples. Conduct thorough research and know the type of audience you want to target. It will help you get a closer perspective on what your audience wants and then later deliver on it.

For example, if you are offering a beauty product as a free sample on your store purchases, ensure that you offer it to people interested in beauty and wellness.

The success of any campaign is determined by its goals in the long run. Therefore, it is essential to know why you want to offer free samples on your WooCommerce store.

Is it because you want more customers? Or Is it because you want to draw focus to a specific product? Maybe it is because you want to expand into previously untapped audience sections? Determine why you want to offer free samples and outline a strategy accordingly. Not all customers on your websites are going to have good intentions.

Some of them may even try to cash in because you are offering free samples. They may use this opportunity to order multiple samples from different accounts rather than paying full price and ordering the product.

Therefore, you have to beware of such people. There are several Product Sample plugins for WooCommerce that enable you to limit the number of free sample products you provide.

It also allows specific customers to order samples from your WooCommerce store. To develop a bond of mutual trust between your brand and the customer, you can ask them for feedback. Loyal customers will surely share their experience with your product samples.

You can make upgrades to your samples accordingly to show your customers that you care about their opinions. Additionally, your free product sampling strategy will work only if it is noticeable to a huge chunk of people who interact online. Therefore, ensure that you leverage the power of social media and other digital platforms and promote your WooCommerce store along with its offers like free sample products.

Now that you know why you should offer free sample products to your customers, you can effectively launch your WooCommerce store. Home - Blog - The Science of Free Samples. Nimesh is Product Manager at theDotstore.

In this guide, we are going to delve into the world of WooCommerce and shed light on some plugins that facilitate global transactions seamlessly, underlining the significance of payment gateways processes and robust fraud protection. These strategies and […].

The world of e-commerce is becoming more competitive every day. With this rapid increase in competition, businesses must harness strategic methodologies to stay ahead and sustain growth. Among these strategies, cross-selling, and upselling are proven and effective methods to boost sales and customer loyalty.

This guide will dive into these techniques, unravelling their definitions, differences, […]. Ever wonder if your landing page is designed for success? To help you put your fears to rest, We have created this Ultimate 30 Point Checklist for you. Skip to content The Science of Free Samples By Nimesh Patel 24 Nov 10 min Read.

Table of Contents. Free Sample. Introduction to product sampling. Brand awareness with product samples. Increase Sales with samples. Generate more visitors. Product Sampling and an increase in sales. Benefits or offering free samples. Know your target audience.

Limit the number of samples on your store. Ask customers for feedback and reviews. Curious about how to get started with product sampling yourself? Below we share examples, benefits and best practices that can help. Why Product Sampling Marketing is So Effective for Brands.

What Should Brands Consider Before Offering Samples? The Basics of How to Do Product Sampling Overview. The good news? Direct mail sampling is straightforward. This type of program involves sending samples or trial products via mail.

Shoppers will then eat a small shipping fee in exchange for their samples. For example, Mario Badescu offers a personalized skincare quiz to first-time shoppers. Upon finishing, participants are presented with relevant products related to their unique regimen. Then, shoppers are given the option to buy products outright or request samples.

Source: Mario Badescu. Direct mail sampling programs are particularly popular among specialty beauty brands. The higher your price point, the more likely shoppers will want to try before they buy. This sampling method involves giving shoppers a digital taste of your products. In short, shoppers get to try products without leaving the house or ordering an in-home trial.

For fashion and apparel brands, virtual try-on using AR have grown more popular over the years. Source: YouTube. While virtual product sampling is sort of niche, it is instant. For consumers, virtual sampling means no shipping fees or juggling packages.

The caveat? Product gifting is a form of sampling where you send your products to content creators. Of course, the goal is to get those creators to post about your brand on social media. Post requirements mean you will need to gift more.

Below is a great product gifting example from Vessi:. Source: with. Gifting campaigns do double duty by helping brands win new customers and build social proof at the same time. That said, gifting requires some legwork. The process of contacting creators and sending them packages can be time-consuming.

The benefits are worth it if you have the bandwidth, though. From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness.

Consider that convenience is the top driver of online purchases. Still, some products need to be seen in person before buyers are comfortable. As noted earlier, this is common with high-ticket purchases. Even Amazon is hopping on the sampling bandwagon with their Prime Try Before You Buy program.

Below is another example from Azazie. The brand offers try-on wedding dresses and free swatch samples for shoppers. Their dresses and gowns must be returned within seven days of being received. On the flip side, their swatches are truly free samples with no returns necessary.

Source: Azazie. As an added bonus, shoppers can actually choose which products they want to try. Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items. This increases the chances that shoppers will make a full-blown purchase in the future.

Source: Twitter. Good question! This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink.

And so brands that can create a unique experience for their customers have the most to gain. Recommending and offering personalized samples is compelling to consumers. Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent.

Your product sampling program can serve as a way to identify relevant shoppers ASAP. Sampling campaigns offer a goldmine of info for brands.

Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback.

Note which products and qualities ex: materials, ingredients, features they shout out.

And that they Low-priced probiotic supplements want to buy it? I Consent. Product sampling, in simple Sample our product, Value-Priced Grocery Sales the oue Sample our product Sajple away free samples of a product to your consumers. If you Sample our product people to produdt up out their email addresses in order to receive free samples by mail, you can build a list of potential customers and clients in return. People have gone so far as to tour the sample tables at various Costco stores. As with any campaign, timing is key. This technique is also sometimes more helpful and realistic than physical store samples because the tool takes into account different product combinations and how they affect each other. Great products. every month. always free.

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Ordering Samples (Printify Tutorial) [2024]

Sample our product - Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase

Most Bazaarvoice Sampling customers are e-commerce managers who use sampling to create and feature content on social media. Plus build your community. We could talk up the benefits of sampling all day. But numbers do a better job of demonstrating it.

We recently surveyed over 6, Influenster community members who have recently taken part in sampling campaigns. What effect did the campaign s have? Well, of the members we surveyed:. The individual strategies can take several different forms, from in-store food samples Costco or mailed glasses to try on Warby Parker.

The details depend on your business model and campaign goals. Costco is famous for the traditional, in-store, free sample method. People have gone so far as to tour the sample tables at various Costco stores.

The more samples people try, the closer they get to a free lunch. Personal finance and food bloggers have picked up on this idea as well and have even written articles encouraging the practice. Traditional sampling works especially well for supermarkets like Costco, as well as other brick-and-mortar stores like makeup counters.

Just remember that the goal for this type of sampling is to increase sales and positive word of mouth. Customers apply for various free sample offers through Ripple Street.

Once selected for the offer, they receive the samples in the mail. After testing out the sample products, they write a review and provide feedback to the brand in question. Applications for these offers close after a certain amount of time, but new ones are always opening up. For example, Baby BLUE Chewy Chatterbox dog and cat treats opened its sample application from May 5 to June 6.

On June 7, , the applicants were selected to sample the product. And from June 13 through July 4, , the products were sent out and tested. As a result, samplers gave positive product reviews.

More reviews lower risk aversion. When you give current customers, influencers, and brand ambassadors something exciting to take home to their friends and family and even their pets! Offering samples that are only available for a limited time also helps brands build their email list because fans want to be alerted about new deals.

So you can direct them to an email subscription form where they can give their information in exchange for access to news about special offers like free samples. Customers simply select a product like hair dye or blush. This technique is also sometimes more helpful and realistic than physical store samples because the tool takes into account different product combinations and how they affect each other.

For example, if I dyed my hair bright red, would that red lipstick look good? Hmm… maybe a more subtle shade would be better. Brands can use virtual try-ons to fill their social media calendars. Warby Parker prides itself on its choice selection when it comes to new, stylish, and comfortable eyeglass frames.

It provides a quiz to help customers determine exactly what type of frames will best suit them and then a personalized selection based on their responses. After completing the quiz, customers can choose up to five frames that are delivered right to their homes, where they can test them for five days.

After finding that perfect pair, customers can buy what they want and ship the rest back. For something you have to wear all the time like glasses , comfort and style are paramount.

Warby Parker helps customers feel assured that both needs will be met because customers can literally see the results for themselves at home before buying. For brands that want a turnkey sampler program, Bazaarvoice offers a white-labeled sampling program to help retailers get their product samples directly into the hands of their community and start generating UGC.

Kent Yoshimura and Ryan Chen, co-founders of wellness company Neuro, explain in this podcast one of the key ways they achieved their success: making sure Neuro Gum was as perfect as possible before they jumped into product activation.

They gave out free samples of the gum to family, friends, and co-workers to test a variety of key details such as:. After perfecting the product, Yoshimura and Chen surpassed their crowdfunding goal in just three days and ended up selling over 12 million pieces of Neuro Gum. And those people who sample the product became loyal customers.

Sampling is a really big opportunity for us. Neuro ensured it had a good, high-quality product and an active community of fans , thanks to product sampling.

After their initial success, they continued sampling with specific cohorts like the CrossFit community. Using samples and collecting customer responses is the most effective way to get meaningful feedback about your product, so you can improve it and launch with confidence.

Kosas offers a cost-effective product sampling method in the form of cashback sampling. This means customers buy samples in exchange for store credit. This strategy helps drive sales because it functions like a coupon for the customer. With every sample they purchase, they get cashback in the form of a credit bonus for any future purchases.

Cashback sampling is best for products that are difficult or expensive to ship, like alcohol or bulky items.

Bazaarvoice offers a solution to help brands with CashBack Sampling , including an app to help with opt-ins and redemptions. Home Depot Canada wanted to increase the volume of UGC, particularly reviews, its brands get on its product pages.

So it partnered with bazaarvoice to create the Home Depot Seeds Sampling program. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. WiZ, a brand featured on HomeDepot. It worked, too.

Not bad at all. And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store. Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales.

You can learn more about Bazaarvoice Sampling here. Or get in touch below to see how Bazaarvoice can help you get started.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish. The Bazaar Voice. Search the blog. Popular tags. Product sampling marketing: When, why, and how to do it Actionable insights , Collect content , Long reads , Optimize strategy.

Laura Staples-Otis Director of Product Marketing for Content Acquisition. July 20, Ready to talk to us? Get started. Chapters: What is product sampling?

When should you launch a product sampling campaign? What is product sampling? Cashback sampling is when customers buy a product in a store or online with a provided coupon, or receive money back after uploading the receipt.

Sampler packs include small or trial-size products. The post below earned over a million views on TikTok. This is also an example of how product sampling ideas and influencer gifting can overlap. Source: ashmartodam. Earning visibility and reach on social media as a brand is all about building word of mouth.

The more people hyping up your brand, the more potential you have to rank via the TikTok or Instagram algorithms. When hundreds of creators post about your brand, you can instantly get in front of millions of potential customers long-term.

Not to mention the fact that sending samples is a massive time-sink and logistical nightmare when you juggle hundreds of orders. Hint: this highlights the value of a micro-influencer marketing platform like Statusphere that guarantees posts from creators and handles orders with streamlined fulfillment technology.

Granted you have the bandwidth to handle orders and track them. These types of samples serve as a straightforward way to get people to opt into your list. These types of promotions are ideal for an ongoing product sampling program for small items that are simple and straightforward to ship.

Rule of thumb? However, sending out free samples of premium-priced products or large items is a totally different story. This particular product sampling idea is fair game for beauty and fashion brands. Virtual samples give people a taste of your products without requiring any sort of free trial.

Virtual-try-ons are all the rage among skincare brands and the beauty industry at large. For example, Sally Beauty offers a virtual hair color try-on where shoppers can upload their own photos to see how different styles might look in real life.

Source: Sally Beauty. Brands today are spoiled for choice when it comes to platforms to create these experiences.

Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. Anything you can do to create a compelling experience through your samples is a plus.

Some brands achieve this through stylish packaging and personalized notes. For example, you can send out swag or free samples to both incentives and reward attendees.

Doing so is seamless if you already collect contact information as part of the sign-up process for your digital events. Check out the product sampling campaign example from Elemis below:.

Source: Elemis. Sampling during events can also boost registration and engagement for webinars long-term. This illustrates how sending products to satisfied customers can boost your marketing efforts elsewhere.

Doing so not only requires extra time and attention to detail but also means having a wider variety of products on deck to send as samples. That said, personalization is arguably one of the best ways to make an impact on customers.

For example, product quizzes help encourage brands to send relevant items that customers may actually purchase in the future. Below is an example from Mario Badescu. The brand shares a quiz with shoppers to help them find the right skincare products.

Shoppers even have the option to buy them outright instead of simply sampling. Source: Mario Badescu. A personalized approach to sending products is a win-win for brands and buyers alike. This ensures that creators only get matched with products they love.

Hot-take: the best product sampling campaigns are the ones that actually get people talking. By getting your products into the hands of micro-influencers at scale think: hundreds, not a handful you can translate your samples into more than just satisfied customers.

You stand to earn:. Below is an example from one of our creators. The authentic, unfiltered content published by micro-influencers makes it easier for real people to imagine a product in their hands. When influencers receive relevant products, their audiences are poised to respond positively.

Micro-influencers build their audiences from people that want to hear about new brands. Brands are likewise using their UGC in ads because of the power of authenticity. Meta notes that creator-based ads increase ROAS and TikTok likewise touts the performance of their Spark Ads over competing formats.

The takeaway? Sending products to the right influencers can increase the ROI of your sampling efforts, paid ads and organic social strategies at the same time. The creative sampling ideas above highlight how brands can go the extra mile.

However, the scalability of product sampling is a hurdle. Building awareness with samples can really only be done on a small scale.

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