Product sampling campaigns

It works by giving a target audience a chance to try a sample or full-size product, for free, before making a purchase. These samples can be distributed through a range of channels to help businesses to create brand awareness, increase sales, and gather valuable feedback.

In this ultimate guide to product sampling marketing strategies, Relish lays out different types of sampling strategies, best practices, and tips to help you create an effective product sampling marketing campaign.

In recent years, product sampling has evolved to include a variety of strategies. Here are some of the most popular product sampling strategies that companies use today:. In-store sampling involves setting up a booth or stand in a retail store or supermarket and offering free samples to shoppers.

This strategy is effective because it allows customers to try the product before they buy it. In-store sampling also gives consumers the opportunity to ask questions about the product and learn more about its features and benefits.

Direct mail is another popular product sampling strategy. Companies can send samples of their product directly to customers through the mail. Direct mail sampling can be a cost-effective way to reach a large number of potential customers, which is especially helpful for companies that have a large customer base or are targeting a specific demographic.

Online sampling is becoming increasingly popular as more and more consumers shop online. Companies can offer free samples of their products through their website or social media channels. This strategy is effective because it allows companies to reach a large audience and generate buzz for their product.

Collecting important customer data, including email addresses and purchase history, is made possible by online sampling. In addition, valuable marketing metrics like conversion rates and user engagement can also be obtained. Event sampling involves giving out free samples at events such as trade shows, festivals, and fairs.

This strategy is effective because it allows companies to reach a targeted market. For example, a company that sells outdoor gear might give out samples at a camping or hiking event. Influencer gifting is a newer sampling strategy that has become increasingly popular in recent years. Companies partner with influencers or bloggers to promote their products and offer free samples to their followers.

This strategy is effective because it allows companies to reach a targeted audience that is already interested in the product. Influencer sampling also allows companies to leverage the trust and authority that influencers have built with their followers. Subscription box sampling is a strategy that has become popular in recent years.

Companies include samples of their products in subscription boxes that are sent to customers on a regular basis. This strategy is effective because it allows companies to reach a targeted audience that is interested in similar products.

University product sampling is a common marketing strategy used by companies to promote their products among the student population. Companies often set up booths or tables on university campuses and offer free samples of their products, such as food, drinks, or personal care items.

This provides an opportunity for companies to introduce their products to a young and diverse audience who may become loyal customers in the future. It is worth noting that universities may have specific guidelines and regulations regarding product sampling, including restrictions on the types of products that can be distributed and where they can be distributed on campus.

Workplace product sampling refers to the practice of providing free samples of a product to employees, either as a way of introducing new products or encouraging sales of existing ones. Product sampling in the workplace can be an effective marketing strategy for certain demographics as it allows employees to try products firsthand and develop a positive impression of the brand.

We will collaborate with Dorset Tea to select some of the best locations along the beautiful Dorset Coast to travel to and distribute product samples, promote merchandise, and offer other Tea products for product sampling promotions. We will pitch up with our Dorset Tea-branded caravan and delight customers with a cup of tea and a chat about the brands.

It is a great way to spread the word about the brand and its beginnings, and it is also always lovely to give away a cup of sunshine. Red Bull is known for its brand ambassadors and product sampling marketing methods.

They employ brand ambassadors who distribute their products across the United Kingdom through various product sampling techniques. Red Bull calls their brand ambassadors Musketeers, and by combining their organisational skills with infectious enthusiasm, Red Bull Musketeers operate as true ambassadors of the Red Bull brand, creating an enviable network on the local scene.

To sample their products using the most up-to-date, trending techniques, Red Bull stays informed about the current trends in their audience through their Musketeers. This strategy allows Red Bull to stay top of mind with consumers, create brand loyalty, and spread awareness. Product sampling will make a bad product look even worse, so you need to make sure you have a high-quality product ready for people to test.

Therefore, it is important to financially understand if you are able to run a large product sampling campaign. Cadburys made the most of their significant marketing budget by employing a product sampling strategy with , samples as part of their Christmas commercial. For example, if you are looking to get genuine feedback from a sample audience, you could deploy as few as samples.

Product sampling will help with product development as well as create some additional buzz. People who sample your product and love it are more likely to buy it, tell their friends about it, and even create shareable content about it.

The only way to deliver something that is going to resonate with your target audience is by showing that you understand them and reaching them at the right time and place.

They know one of their biggest target markets is students; therefore, they employ student brand ambassadors. Brand ambassadors are the most overlooked elements by agencies, particularly those without an in-house staffing function, as the team will be on the ground.

Promotional staff are essential in communicating key messages quickly and concisely while also maximising sample numbers.

This is an element that Red Bull has executed well; their efforts to find the perfect Red Bull Musketeers reflect highly in their product sampling campaign performance. WiZ, a brand featured on HomeDepot. It worked, too. Not bad at all. And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store.

Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales. You can learn more about Bazaarvoice Sampling here.

Or get in touch below to see how Bazaarvoice can help you get started. Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

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The Bazaar Voice. Search the blog. Popular tags. Product sampling marketing: When, why, and how to do it Actionable insights , Collect content , Long reads , Optimize strategy. Laura Staples-Otis Director of Product Marketing for Content Acquisition.

July 20, Ready to talk to us? Get started. Chapters: What is product sampling? When should you launch a product sampling campaign?

What is product sampling? Cashback sampling is when customers buy a product in a store or online with a provided coupon, or receive money back after uploading the receipt. Sampler packs include small or trial-size products.

If the customer likes the sample, they are more likely to buy the product at full size. Limited time samples are free only for a specific amount of time, such as three days, a week, etc.

This adds excitement and plays to the psychological fear of missing out FOMO. Virtual sampling is when consumers are able to try out a product online without visiting a store or receiving something in the mail.

This type of product sampling campaign relies on technology like an app or artificial intelligence. You have a high-quality, effective product ready for people to test. A bad product will be all the more maligned by product sampling.

Your budget can handle sampling costs. This includes the cost of the samples as well as shipping, handling, staffing, and marketing.

Note: CashBack Sampling alleviates a lot of this cost. You need increased brand awareness for an existing product. Just make sure expansion is feasible for you based on your current business model. You have a new product to launch. Product sampling will help with product development, as well as create some additional buzz.

People who sample your product and love it are more likely to buy it, tell their friends, and even create shareable content about it. Why you should launch a product sampling campaign Product sampling helps brands boost feedback, conversion rates, positive reviews, and social content for both small and enterprise brands alike.

Get valuable product feedback Product sampling is also a way to connect with and get feedback from your audience. Boost sales and conversion rates Sampling a product makes customers want to buy it.

Supercharge your social content You probably already know that social content is an important way to reach consumers. A great way to collect this valuable UGC is to employ product sampling. Product development is essential if you want to produce quality products, and product sampling can help you iron out the kinks.

Bazaarvoice Sampling can make this even better by enabling you to customize, conceptualize, and receive actionable feedback from all of your product sampling campaigns.

Core SKU support helps brands collect UGC on an ongoing basis. Product sampling is a great way to remind loyal consumers what they love about your brand, draw in fresh eyes, and keep your product pages optimized. Entering new markets helps you expand your reach. Product sampling can help you get your foot in the door and provide UGC that speaks to these new markets in a relatable way.

The product sampling halo effect We could talk up the benefits of sampling all day. Costco nails the traditional sampling strategy Costco is famous for the traditional, in-store, free sample method.

Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

Product sampling campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products.

The more time people get to spend engaging with your brand, the more comfortable they are with you. If nothing else, social media product sampling is a brilliant way to get more user-generated content.

This includes customer photos and videos, reviews and more. Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent. You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though.

On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option.

The process of engaging with creators one-on-one to send products is still time-consuming. Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once.

Sampling should be treated like any other marketing tactic. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:. Offering samples of your products is a proven way to engage interested buyers and build brand loyalty.

Anything you can do to make a strong first impression on shoppers is a plus. Combined with strategies like influencer marketing, brands can cover more ground and introduce their products to relevant audiences at scale.

If you're struggling to maximize your influencer marketing strategy in-house, Statusphere can help. Unlike other platforms, we help brands earn guaranteed content. Statusphere also eliminates the most time-consuming pieces of working with influencers in-house thanks to our advanced matchmaking and fulfillment technology.

Want to see how our platform works? Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight Traditional product sampling during COVID can be a little tricky.

Here are 8 virtual product sampling ideas broken up by industry to try instead! There are many different avenues you can take as a brand, but have you considered how a product sampling program can supplement your marketing Be the first to know about all things Influencer Marketing to build or refine your strategy with the latest tools and trends.

Kristen Wiley Mar 20, Beauty Brand Marketing Food Brand Marketing Product Sampling Programs Lifestyle Brand Marketing. Product sampling is a tried-and-tested marketing tactic for brands. Heck, free samples have been working to win customers for over a century.

Talk about old school! Skip to Section 👇 5 Popular Types of Product Sampling Campaigns and Programs Why Product Sampling Marketing is So Effective for Brands What Should Brands Consider Before Offering Samples? This article was first published in July It was last updated March 20, Similar posts.

Beauty Brand Marketing 7 Creative Product Sampling Ideas and Examples for Brands Sampling is about more than sending freebies. Cindy Guthrie Jul 17, Beauty Brand Marketing 8 Virtual Product Sampling Ideas Traditional product sampling during COVID can be a little tricky.

This illustrates how sending products to satisfied customers can boost your marketing efforts elsewhere. Doing so not only requires extra time and attention to detail but also means having a wider variety of products on deck to send as samples. That said, personalization is arguably one of the best ways to make an impact on customers.

For example, product quizzes help encourage brands to send relevant items that customers may actually purchase in the future. Below is an example from Mario Badescu. The brand shares a quiz with shoppers to help them find the right skincare products.

Shoppers even have the option to buy them outright instead of simply sampling. Source: Mario Badescu. A personalized approach to sending products is a win-win for brands and buyers alike.

This ensures that creators only get matched with products they love. Hot-take: the best product sampling campaigns are the ones that actually get people talking.

By getting your products into the hands of micro-influencers at scale think: hundreds, not a handful you can translate your samples into more than just satisfied customers.

You stand to earn:. Below is an example from one of our creators. The authentic, unfiltered content published by micro-influencers makes it easier for real people to imagine a product in their hands. When influencers receive relevant products, their audiences are poised to respond positively.

Micro-influencers build their audiences from people that want to hear about new brands. Brands are likewise using their UGC in ads because of the power of authenticity. Meta notes that creator-based ads increase ROAS and TikTok likewise touts the performance of their Spark Ads over competing formats.

The takeaway? Sending products to the right influencers can increase the ROI of your sampling efforts, paid ads and organic social strategies at the same time.

The creative sampling ideas above highlight how brands can go the extra mile. However, the scalability of product sampling is a hurdle. Building awareness with samples can really only be done on a small scale.

Through our vetted creator community and streamlined fulfillment technology, Statusphere helps brands earn guaranteed content at scale. No sending samples required on your end! We built our software specifically to support brands with an always-on influencer strategy.

Want to learn more about how our platform works? Get in touch with one of our experts to see how we can scale your creator content production in a fraction of the time. This article was first published in June It was last updated July 17, Below we dig into why sampling campaigns work and how to get Traditional product sampling during COVID can be a little tricky.

Here are 8 virtual product sampling ideas broken up by industry to try instead! We will collaborate with Dorset Tea to select some of the best locations along the beautiful Dorset Coast to travel to and distribute product samples, promote merchandise, and offer other Tea products for product sampling promotions.

We will pitch up with our Dorset Tea-branded caravan and delight customers with a cup of tea and a chat about the brands. It is a great way to spread the word about the brand and its beginnings, and it is also always lovely to give away a cup of sunshine. Red Bull is known for its brand ambassadors and product sampling marketing methods.

They employ brand ambassadors who distribute their products across the United Kingdom through various product sampling techniques. Red Bull calls their brand ambassadors Musketeers, and by combining their organisational skills with infectious enthusiasm, Red Bull Musketeers operate as true ambassadors of the Red Bull brand, creating an enviable network on the local scene.

To sample their products using the most up-to-date, trending techniques, Red Bull stays informed about the current trends in their audience through their Musketeers. This strategy allows Red Bull to stay top of mind with consumers, create brand loyalty, and spread awareness.

Product sampling will make a bad product look even worse, so you need to make sure you have a high-quality product ready for people to test. Therefore, it is important to financially understand if you are able to run a large product sampling campaign. Cadburys made the most of their significant marketing budget by employing a product sampling strategy with , samples as part of their Christmas commercial.

For example, if you are looking to get genuine feedback from a sample audience, you could deploy as few as samples. Product sampling will help with product development as well as create some additional buzz.

People who sample your product and love it are more likely to buy it, tell their friends about it, and even create shareable content about it.

The only way to deliver something that is going to resonate with your target audience is by showing that you understand them and reaching them at the right time and place. They know one of their biggest target markets is students; therefore, they employ student brand ambassadors.

Brand ambassadors are the most overlooked elements by agencies, particularly those without an in-house staffing function, as the team will be on the ground.

Promotional staff are essential in communicating key messages quickly and concisely while also maximising sample numbers. This is an element that Red Bull has executed well; their efforts to find the perfect Red Bull Musketeers reflect highly in their product sampling campaign performance.

Product sampling campaigns source: Prroduct. No sending samples required on your end! Sounds like samplint dream, right? Collect meaningful feedback before you launch, so you can make pre-launch improvements like TIKI Brand did when launching its Clean Burn Tabletop Fireplaces. Interested in more?

Product sampling campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

These, along with key consumer data points are used by the team today to further nurture and educate high-potential shoppers with tailored content. The insights and feedback collected during the sampling program not only helped Zero dB prove why their product was so special to consumers, but it also helped prove the demand of the product to potential retailers and support their case for shelf space.

Shameless Pets, founded in , is a natural, sustainable and nutrition-focused pet food brand that uses up-cycled fruits and vegetables to create tasty treats for both cats and dogs.

The brand was looking to reach pet owners and drive trial and awareness amongst new consumers. Pet owners who matched the targeted profile, would later get a box delivered to their doorstep with a sample for their furry friends to try at home as well as the option to leave their genuine feedback.

Getting the pet-owner seal of approval is no easy feat, but the health-conscious brand quickly won them over. The Sampler program helped them prove the quality of their product by offering a tangible experience to those most likely to turn into paying customers.

The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample.

Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle. The healthy frozen food brand built a sampling program to target consumers on specialty diets who shopped at particular retailers and send them a coupon to redeem in store.

The brand wanted to streamline their demo process while creating an authentic connection with consumers at home. The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution.

Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients. The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program.

The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed.

Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up.

Source: Orgain. This illustrates how brands can build a sense of community among their followers and likewise incentive new ones. Source: Harvey Prince. Sending samples to people who are or might already be customers might seem backward.

That said, people that already trust your brand and understand the benefits of your products are the likeliest to shout you out. Thing is, these are the exact types of posts that tend to go viral. Below is an example from Cirkul. Their drinkcirkul hashtag has amassed nearly one billion views from creators shouting them out.

The post below earned over a million views on TikTok. This is also an example of how product sampling ideas and influencer gifting can overlap. Source: ashmartodam. Earning visibility and reach on social media as a brand is all about building word of mouth.

The more people hyping up your brand, the more potential you have to rank via the TikTok or Instagram algorithms. When hundreds of creators post about your brand, you can instantly get in front of millions of potential customers long-term.

Not to mention the fact that sending samples is a massive time-sink and logistical nightmare when you juggle hundreds of orders. Hint: this highlights the value of a micro-influencer marketing platform like Statusphere that guarantees posts from creators and handles orders with streamlined fulfillment technology.

Granted you have the bandwidth to handle orders and track them. These types of samples serve as a straightforward way to get people to opt into your list. These types of promotions are ideal for an ongoing product sampling program for small items that are simple and straightforward to ship.

Rule of thumb? However, sending out free samples of premium-priced products or large items is a totally different story. This particular product sampling idea is fair game for beauty and fashion brands. Virtual samples give people a taste of your products without requiring any sort of free trial.

Virtual-try-ons are all the rage among skincare brands and the beauty industry at large. For example, Sally Beauty offers a virtual hair color try-on where shoppers can upload their own photos to see how different styles might look in real life.

Source: Sally Beauty. Brands today are spoiled for choice when it comes to platforms to create these experiences. Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. Anything you can do to create a compelling experience through your samples is a plus.

Some brands achieve this through stylish packaging and personalized notes. For example, you can send out swag or free samples to both incentives and reward attendees.

Doing so is seamless if you already collect contact information as part of the sign-up process for your digital events. Check out the product sampling campaign example from Elemis below:. Source: Elemis. In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns.

It always helps to do a brainstorming session and exchange ideas from different backgrounds and sources. Also read: How much does product sampling cost? Is it worth it? Here you can find a list of nine creative product sampling ideas for your next campaign. Where is the best place you can find a big group of people in a happy, positive mood?

Social, music, or sports events. Take advantage of the pre-planned events to introduce your new products to the consumers. It totally depends on your budget and how big an event you can sponsor. In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event.

It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event.

These types of events are meant to help a lot with sales promotion as well. Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market.

That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Let's be honest: everybody thinks they're special.

Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head. Yves Roches , for example, gives a gift to its customers on their birthday.

They can order it online or pick it up from any shop. Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea.

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