The success of professional influencers shows us the power of social media marketing. Is your restaurant near office buildings or a busy business district?

Attract the lunch crowd by offering lunch specials that are fast and easy to pick up. Even better if you can offer online ordering for the busy working crowd. While most of these restaurant promotions are pretty straightforward and accessible for most restaurants, running any kind of marketing campaign takes time—something those of us in the restaurant industry know is always in short supply.

Popmenu automates many marketing tasks, freeing up you and your staff from having to do them manually. Its SEO tools, Facebook page integration, and SMS marketing make it easy to find and reach your customers—and spread the word about your current promotions.

Schedule a free demo today. How do you get smarter with your marketing without working overtime? Download our digital toolkit and immediately access resources that will help you start and strengthen marketing activity, expand revenue opportunities, and outpace competitors.

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Client Stories. Reviews Blog Events. Login Schedule A Demo. How Can Restaurant Promotions Be Used as Marketing Tools? Restaurant promotions can help market your restaurant in a variety of important ways: Enticing new guests to visit your restaurant for the first time.

Encouraging past guests to make a repeat visit, increasing their lifetime value. Steering guests toward high-margin menu items.

Encouraging guests to spend more than they might without a discount or special offer. Front of the House Resource Advanced Restaurant Marketing for Beginners How do you get smarter with your marketing without working overtime?

Recommended Posts. Restaurant analytics made easy: How to maximize sales with simple data. How to build emails for restaurants. Want more industry news and best practices?

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50% off deals and coupons for local dining, family fun, home improvement, salons and spas – plus so much more – right in your neighborhood! Search for great discounts on dining, things to do, shopping & services near you and save them to your Wallet. Redeem. Redeem your offers when you're ready Restaurant promotions can involve everything from showcasing signature dishes to running happy hour deals, and can take the form of coupons, QR codes, or

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Discount dining promotions - Browse the most popular Restaurant Coupons, Dining Out Deals, and other free offers. Remember: Check Groupon First 50% off deals and coupons for local dining, family fun, home improvement, salons and spas – plus so much more – right in your neighborhood! Search for great discounts on dining, things to do, shopping & services near you and save them to your Wallet. Redeem. Redeem your offers when you're ready Restaurant promotions can involve everything from showcasing signature dishes to running happy hour deals, and can take the form of coupons, QR codes, or

Picturing a specific regular who falls into the group you want to target with your promotion will help you brainstorm the kind of promotion ideas most likely to delight them. Every promotion must have a goal. Other reasons to run a promotion include:. Crunching the numbers can reveal the best promotion ideas.

This is good information, too. Look at shift occupancy reports to find the less busy times. Target promotions to these lulls. It could be a happy hour, a late-night special, or a coffee break promotion, depending on the time of day. These ideas and examples can help get your creative juices flowing.

Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Try something traditional by giving guests every 10th burger on the house, or throw a thank-you cocktail party every quarter for your biggest spending regulars.

Whatever type of promotion you choose, rewarding customer loyalty builds connections with regulars. You can even create a secret loyalty program to make it effortless for guests.

People are so crazy about online ordering that it makes sense to promote heavily if you have it. The promotion can be as straightforward as sharing the links through social media and emails. If you want to sweeten the deal, throw in a free menu item or a small percentage off the delivery charge to entice people to order.

Both national holidays and tiny local festivals bring opportunities for creative and profitable restaurant promotions. This classic promotion works better for casual spots than fine dining restaurants.

Some classic combos are a free order of fries with a pub burger or a free ice cream with an entree. Free desserts are a crowd-pleaser. In recent years, people have flocked to pop-up restaurants and events.

For an established restaurant, the style of promotion could mean inviting a guest chef into the kitchen to create a special menu. With access to guest data and order history, you can slice and dice your email list to offer highly personalized promotions.

For example, you could email people on their birthday with a code for a free order of their favorite dessert to celebrate. Identify guests who have spent the most on bottles of wine to promote a wine pairing dinner. To get the most mileage out of this event, provide a photography station with a ring light so guests can take appealing photos of the dishes to share online.

Create a hashtag and offer a prize for the most comments or shares of an image from the night. If an event feels like too much work, consider sending the right influencer a gift card to dine with you. Consider offering a free dessert or side dish to those who share a post about the restaurant.

Or, post a dish with the caption that everyone who comments and tags a friend gets a chance to win that dish when you pick a number at random at a later time to select the winner. You can also enter everyone who shares out a post to their own network into a drawing for a free dinner.

Love it or hate it, that annual pumpkin spiced latte craze shows how much people love their seasonal foods. Plant your flag in hot cocoa, apple cider donuts, and watermelon salad and promote those seasonal specialties any chance you get, with or without discounting the items. If you happen to be open Monday or Tuesday night when many other restaurants close, this is a good time to run an industry night or happy hour.

Invite a guest bartender to step behind the bar and generate buzz. Cooks and servers want to grab drinks and snacks after work, too, regardless of the time of day. Personalized restaurant promotions like this enhance your connection with guests and help create long-term loyalty.

Use this list to spark some inspiration. Have used the app a few times now but am considering deleting as the benefits are typically quite small and the staff at the restaurants often have no idea how to process the voucher. The embarrassment of waiting for the manager to come over to show them is almost too much to bear for the free upsize or cheeseburger?

Says I need to update to latest version, I try but there is no update option just open. If I select Later it bombs out. Stuck on wanting to update despite downloading the latest version of the app. The developer, Entertainment Publications of Australia Pty.

For more information, see the developer's privacy policy. The following data may be collected and linked to your identity:.

The following data may be collected but it is not linked to your identity:. Privacy practices may vary, for example, based on the features you use or your age. Learn More. App Store Preview. Description Exclusive offers, everyday savings, deals and discounts through Dining Deals.

Ratings and Reviews. App Privacy. Information Seller Entertainment Publications of Australia Pty Ltd. Size 64 MB. Category Entertainment. Compatibility iPhone Requires iOS iPod touch Requires iOS Mac Requires macOS Apple Vision Requires visionOS 1.