Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste of what you offer. Then, they will hopefully be enticed to buy from you, increasing your business bottom line.

Find out why you should try offering free samples, what businesses are best suited for free sample marketing, and how you can offer samples. Samples can make customers feel like they need to reciprocate. You give them something, so they return the favor by buying something from you.

Most businesses can find a way to offer free samples. But, some businesses will have an easier time creating a product sampling marketing plan. Food and drink businesses can easily offer product samples. You can put out a tray of sample items for people to try.

Or, you can put up a sign alerting customers that they can ask for a free sample. For example, think of an ice cream shop that gives out little sample spoons of flavors to try before customers buy. Businesses that sell skin and hair care items can also easily give away free samples.

They might have testers in store or give away samples customers can try at home. Other businesses can still find ways to give away samples. For example, businesses that sell high-cost items can give away cheaper add-on items that customers will likely want to buy again. How you give away free samples will differ based on what your business is like.

Below are tips for brick-and-mortar businesses and online businesses that sell products. Then, there are tips for service-based businesses. Set up a sampling station at your store. This can be a table with product samples and an employee standing by it to talk to prospective customers.

You might have the table inside your business. Or, if you are able, you can set it up on the sidewalk to draw people in. You might set up a sample jar next to a product on the shelf.

This way, people can try the product and, if they like it, can pick it up to purchase right there. Some businesses might be able to give customers a sample they can take home to try. For example, you might give out small bottles of soap for people to try.

Or you can give out a small package of a food item. Please note that sample products will include a pre-imprinted logo and that we may not be able to offer specific product colors. This includes the cost of products and shipping. Product Search Search.

Live Chat My Account ×. Sign In Register. Sign Out My Account. Trustpilot Trustpilot reviews. Site Navigation ×. Free Samples Try Before You Buy! First Name. Last Name. Job Title. Street Address Optional. State Select Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming American Samoa Guam Northern Mariana Islands Puerto Rico United States Minor Outlying Islands Virgin Islands Armed Forces Americas Armed Forces Pacific Armed Forces Others.

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People these days use brick-and-mortar stores to browse. Then they make their purchases online. In-store giveaways often make people feel obligated to the person who gave them the freebie, encouraging in-store purchases. But, of course, some customers will be more convinced to buy that thing online, as intended.

Whatever your scenario is, many benefits can come from sample marketing. According to copywritematters. com and breezepeople. com, product giveaways:. Along with all those benefits, one must consider the cost of the giveaway. There is always an investment of either time or money.

Some samples cost the marketer every time they reach out, while other giveaways allow the businesses to get away with just an initial investment. It depends on the nature of what is being sold.

For instance, online writers may make time investments, giving up a day or two to create a free literary masterpiece for every editor they hope to write for in the future. In addition, much upfront cash is spent whenever paid employees distribute food and drink handouts.

For instance, once online marketers have their free giveaway e-book and the other components of their email campaign written, their businesses gain customers daily and profit on autopilot. In one Bringham Young University study, researchers measured the sales and other benefits that various grocery stores and coffee shop chains experienced from giving free samples to consumers.

There are some key points that you need to remember to make your giveaways effective. First, you need to give an adequate amount of the product away to be helpful to the consumer. How and where you promote your product or service through giveaways depends on your product or service. You want to give your samples to people likelier than others to purchase what you have to sell.

You see people in grocery stores or flea markets giving out bites of food to shoppers. You may receive cosmetics or similar items in tiny trial-size packaging in goodie bags you receive at an event if you are a woman. Some examples are mailed directly to prospective buyers.

Some business-to-business B2B online writers and other marketers will give a free service sample or data away when attempting to start a business relationship. Samples are sometimes loaned to prospective customers. Carpet and countertop samples are examples where remodelers want to visualize the product before buying and installing it.

These samples are too valuable to give away, but they enable high-ticket purchases to follow and make the customer happy with his purchase. This is a highly cheap kind of giveaway that makes your options self-identify.

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