Gift bags and branded merch are classic choices for corporate or charity events. Take a look at your desk: how many branded pens have you got? These event prizes are a very effective way to spread your logo far and wide. And with a wealth of options now available, you can offer your audience something more creative or useful than a simple pen.

Just be aware that when you give gifts to everybody, costs can mount up fast. And because you just hand the bag over, your guests have no incentive to interact or share data with you.

Most brands and businesses want to interact more with their customers and event attendees. Because the key to marketing in the 21st century is genuine, one-to-one relationships between people and companies. You want to meet your customers directly. And if you can inject some fun into that interaction, even better.

Roulette wheels , vintage arcade games , and even traditional fairground games have become popular at corporate events, tradeshows, and expos. Games like this also enable you to save the prizes for people who really make the time to talk to you.

That brings us to the next idea in our ranking: raffles and giveaways. Like this giveaway? Just like arcade games, a giveaway lets you share a few prizes with select members of your audience.

But unlike physical games, you can make the contest available to hundreds of people at once, because people sign up with their mobile phones. We recommend using this as a secondary or consolation prize for your giveaway.

Social media giveaways are an excellent way for an online store to drive traffic from popular social networks to their website. It is also an excellent opportunity for an online store to promote its current offers.

This is an easy way to give something very specific to your brand. A social media giveaway can be just what your business needs to drum up some hype for your Black Friday and Cyber Monday deals. You can use one of the products from your Black Friday deals as the prize or bundle two or more products.

A great idea would be to run the giveaway early in November and announce the winner before Black Friday. This way, unlucky users who did not win will still have a chance to purchase the prize at the reduced price on Black Friday. For SaaS companies that offer lifetime deals on their software during Black Friday can run a giveaway with the same offer as the prize.

They can use the same strategy as above and end the giveaway before Black Friday. Shipping costs are probably one of the most significant expenses for many eCommerce stores. Because of this, it is difficult for these online stores to offer their customers free shipping. Seeing that free shipping is a rarity to customers of a specific store, that store can host a giveaway with free shipping as the prize.

Long-time customers that would have spent a lot of money on shipping costs from previous purchases will appreciate free shipping as a prize. An influencer giveaway prize is ideal for online fashion stores looking for someone to be the face of the brand or brand ambassador. A campaign like this will set-up packs of items that influencers would like.

BONUS — Require people to vote for the next face of your brand. Most of these people may not meet the requirements of the contest. You can run a giveaway for users who only wish to vote in your contest, with the prize being a massive fashion voucher from your store.

We have a complete guide on hosting makeup giveaways that includes excellent giveaway examples and prize ideas. Click here to learn more. Companies that sell software as a service also use social media giveaways to drive traffic to their website and create brand awareness.

However, most SaaS companies have a specialized B2B audience that exists in corporate and business environments. Because of this, SaaS, companies will have to be extra careful when selecting a prize that is relevant to their audience. The last thing they want is to choose a general prize that attracts people outside of the B2B circles.

This way, only those who require the service will enter the giveaway. A software bundle that comprises of three different, yet complementary products can also work great as a giveaway prize.

An example of this can be an entire marketing suite that consists of email marketing, SEO, and social media marketing services. Your company can potentially run a partner giveaway with other companies that have services that compliment yours. Physical retail stores have traditionally relied on running giveaways within their stores.

They requested people to purchase something first to stand a chance at winning a prize. No, with the power of social media, more physical stores are simply getting people to enter their giveaways through social media.

This allows physical stores to build up their social media profiles so that they can effectively remarket customers that walk into their stores. However, the prize still has to be desirable to those who discover the giveaway on social media.

One of the most common giveaway prizes for a physical retail store is a fashion voucher. Fashion vouchers are great as everyone who enters the giveaway will be invested in your store. A unique idea for a giveaway prize can be tickets to a local event like a concert or fashion show. You can also include a restaurant voucher and a free outfit from your store.

In other words, the prize can be a night out on the town. The prize can include one outfit, each from your store, and a limousine ride to a fancy restaurant. The idea of providing the couple with clothes from your store will also be great publicity. You can share images of them on their night out on your socials.

An excellent idea for a toy store giveaway can be a back to school education pack. The back to school pack can consist of school bags, stationery, lunch boxes, and books. Gyms are not retail stores, but they are physical businesses that can still benefit from a social media giveaway.

An excellent prize for a gym giveaway can be a free membership valid for a specific duration of time. Such a prize can also work for companies within the health and fitness industry. Companies that manufacture supplements or gym apparel can also offer free gym memberships in their giveaways.

If your audience is made up of health enthusiasts, then a gym membership will attract the right crowd to your giveaway. BPN Bare Performance Nutrition , a company that manufactures health supplements, recently held a giveaway with VYPER.

All Resources Get access to free templates, guides, videos and more. Webinars Testimonials Blog About Us Help All Resources. July 3, 7 min read. Written by Diana. Social Media Strategy Template. Streamline your marketing with an efficient social media strategy template.

Get access. What Is a Social Media Giveaway? interact with the post, make a purchase, send a story, etc in order to: Create buzz around a brand Increase social media reach and engagement Generate new leads Boost sales By running giveaways, businesses get to benefit from immediate results because the audience has a good reason to participate winning the prize.

Social Media Giveaway Rules The rules you set for your social media sweepstakes should help you achieve your marketing goals. How Can You Choose a Giveaway Winner? Pro Tip: A giveaway is also subject to promotional terms and conditions, depending on the platform it takes place on.

So, make sure to check out the promotional guidelines of each platform before running a giveaway. What to Include in a Social Media Giveaway Post? These details are: The start and end date of the giveaway Any qualifying rules that can make your giveaway entrants eligible to win age or country How the winner will be selected and the rules for entering the giveaway When and how the winners will be announced Prize details — the number of prizes and what the giveaway prize includes Are Social Media Giveaways Still Worth It?

Giveaways Increase Reach and Engagement Levels Hosting a giveaway is a great way to increase engagement. Giveaways Raise Brand Awareness Giveaway posts are also used to raise brand awareness , as they lead to more people finding out about a brand.

Giveaways Are a Great Way to Collect User-Generated Content There is a reason why user-generated content is so used by brands. How To Organize and Run Social Media Giveaways Here is how to create a social media giveaway in 10 simple steps: Establish Your Giveaway Goals Know What Your Audience Wants Choose the Giveaway Type Establish Your Prizes Choose the Right Social Media Platforms Create Giveaway Posts Create a Branded Hashtag for Your Giveaway Schedule Your Posts with a Social Media Management Tool Promote Your Giveaway Measure Your Results To get the benefits mentioned above, you have to focus on creating an effective giveaway strategy.

Establish Your Giveaway Goals As we mentioned before, setting goals will help you identify the right rules for your giveaway. So before you come up with your giveaway structure, answer the following questions: What are the three main things you want to accomplish?

What does your audience have to do to help you achieve the goals mentioned above? How can you motivate your followers to get involved in your giveaway? Know What Your Audience Wants Knowing what your audience wants will give you a clear idea of what prizes you can offer and what type of giveaway you should run.

Choose the Giveaway Type Based on your goals and target audience, you have to find the best giveaway format that suits your needs. Here are the main five types of social media giveaways brands use to promote their brand: Sales giveaways: Brands plan sales giveaways they want to boost their sales for a short time frame.

Brand awareness giveaways: This type of giveaway is meant to spread the word about your brand. Holiday Giveaways: These giveaways are meant to boost sales during the holiday season.

Celebratory giveaways: Brands usually run giveaways and promotions when celebrating milestones in their business journey e. To decide the way you are going to approach this, you have to consider the following three essential elements: Advantages: What strengths can you use to boost your results?

Maybe you are very popular on a certain social platform. Shortages: Are there any limitations that hold you back? What is the next best alternative for you? Opportunities: What external factors can improve your results? Maybe you have a good relationship with certain influencers or brands that will help you turn your giveaway into a team effort.

Resources: Do you have any internal resources e. brand ambassadors, affiliates, a promotional budget, etc that can benefit your giveaway? Establish Your Prizes The first step is to think of while choosing your prize is to discover what works best for your audience.

Choose the Right Social Media Platforms To make sure your giveaway gets the exposure it deserves, choose your platforms carefully. You could also create a few test posts and monitor: How they perform on each platform Which post format worked best What were the best times to share content Pro Tip: Giveaways are very popular on Instagram.

Also, make sure you experiment with all content formats to spread the word about your giveaway, such as feed posts, reels, and stories. Pro tip: Look through your best-performing posts and use them as templates for your giveaway content to ensure the best results.

Create a Branded Hashtag for Your Giveaway If you want to measure the results of your giveaway, a simple way to do so is by creating a specific branded hashtag for it. Schedule Your Posts with a Social Media Management Tool To ensure you make the most out of your giveaway posts, you have to plan your content strategically.

Share Your Social Giveaway Posts with SocialBee! Create posts, publish, analyze, engage and collaborate, all from SocialBee. Get started for free.

To promote your giveaway, you can: Use all your social media channels to spread the word Announce it on your website by adding a pop-up Create a blog post dedicated to your giveaway Send out a newsletter and include the news about your giveaway Run ads to boost your visibility Measure Your Results Monitoring your social media performance is an essential part of your strategy.

Here are five questions you should answer to evaluate your giveaway performance: Did you manage to reach your objectives? Could you have done something different to optimize your results? What were the strengths of your campaign? What were the weaknesses of your campaign? What social media channels had the most impact?

In terms of how often a brand organizes a giveaway, Raising brand awareness ranks second place, according to A giveaway is usually available for approximately 7 days.

The average view on a giveaway listing stands at average per listing. The range is , views. The giveaway participants are older than 18 , while the average age stands at 30 years old. Giveaway Ideas and Examples We talked enough about the theory. Best Photo Caption Social media contest rules can be fun.

User-Generated Content User-generated content can help brands increase brand awareness and gain credibility on the market. Influencer Partnerships By organizing a giveaway together with a popular influencer from your niche, you can drastically improve your social media results as well as increase your profits.

Holiday-Themed Giveaways Do you have some upcoming holidays coming up? Article written by. Article by. Related articles. Level up your social media game with exclusive resources delivered straight to your inbox. Company About Us Pricing Testimonials Partners Careers Media kit Contact.

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Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Prize giveaway campaigns - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

This will make them easy to find for your followers. When sharing the contest on your website, a dedicated landing page, or other social media platforms, include any important rules upfront. If your contest is only open to certain geographic areas, be sure to include that information clearly.

This part should be fun! Decide what it is your followers will be competing for. It could be a product or assortment of products, a gift card, a service, or something else.

General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. Offering products and prizes related to what your page revolves around is more effective—it ensures that anyone who enters and follows you for the contest is engaged with what it is you do.

Try for free. Promote your Instagram giveaway as widely as possible. to make sure that no one misses it. A post shared by Lucy Chapman lucindaparkerchapman. Hootsuite is the perfect resource to help run and track contests. Contest posts can be scheduled with the Planner.

Learn more about how Hootsuite can help you with Instagram contests and, well, all of your other social media efforts :. You can choose how many winners you want and adjust criteria like mentions and hashtags. The following 11 giveaways demonstrate different contest strategies, entry methods, prize ideas and creative ways to promote your giveaway.

This is the simplest form of IG giveaway. Your audience enters by interacting with the post through liking, commenting or sharing—and post importantly, following. A post shared by KAZO kazowoman. Asking users to tag their friends in the comments—and counting each of those comments as an entry—is basically an evil genius move.

Tagging a friend is less of an evil genius move when it actually has something to do with your brand, or the giveaway itself.

A post shared by Crazy Shirts crazyshirts. A new product launch is a great reason to host a contest—it helps create hype around the product and share news of the launch with your audience.

You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with a vegan food producer, and the prize includes products or services from both brands.

A post shared by Reusables. Or, a contest collaboration can just include a prize from one of the brands, while the other collaborator simply promotes the contest—as is the case with this wedding registry company x KitchenAid collab.

Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries. A post shared by Natural Grocers naturalgrocers. Create attention-grabbing—and informative— visual content to help spread the word about your giveaway.

For example, the Instagram contest below uses one long graphic posted as three separate carousel images. It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming. A post shared by Bloomsbury Mill bloomsburymill.

When it comes to social media marketing, videos are the name of the game in Try making a Reel to draw viewers in and advertise your contest. For the giveaway below, the creator made a Reel that first engages users with strong visuals and sounds an ASMR-ish cooking video and includes a contest in the description.

He keeps the format simple, just like his non-contest Reels. As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred.

Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below. If your page advertises products you can ask entrants to post a photo with your wares.

You can also encourage your audience to post a photo that simply follows a theme. Contests like these are also a great way to collect testimonials. Hashtags make for a great way to host giveaways. Like a user-generated content contest, hashtag giveaways require entrants to post to their page or stories under a specific hashtag you determine what that is yourself.

This format does not just allow you to easily keep track of entries. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time.

Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway. They bring all the prizes you can win together and use the picture on their giveaway landing page.

They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :.

In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV.

Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value.

You want to find out why your visitors abandon their carts or how you can improve your online store. You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey.

Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable.

Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site.

Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine.

While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction. Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign.

When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better.

GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos. Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:.

The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia.

Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.

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Best Social Media Contest Ideas · 1. Share a Photo Contest · 3. Sweepstakes Social Media Giveaway Ideas · 5. Write a Caption Contest · 7. Vote to Win Social Pick Highly-Relevant Prizes for Your Giveaway · 1. Golf bag accessories · 2. Roller skates · 3. Skincare masks and peels · 4. Bath and body gift sets · 5. Teeth Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)!: Prize giveaway campaigns

RPize accessories like bags and jewelry make interesting giveaways. For example, Drovers Pocket-friendly meal deals their Prizr Prize giveaway campaigns campaigjs photo contest. However, you do need to offer the right prize to your target audience. Sneakers are by far the most popular type of footwear featured in giveaways. Share and Promote Your Giveaway on Pinterest	Nearly half of U. See every customer story through clear insights and data. Pro tip: Look through your best-performing posts and use them as templates for your giveaway content to ensure the best results. In that case, you can create an exit-intent popup to capture their full attention right before they leave your site for good. Plus, it can help increase their average order value AOV.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! Comment to win contests are among the most popular social media giveaway ideas. The great thing about this type of contest is you can run it for General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. Offering products and prizes related to	Free item Free product with purchase Sweepstakes
They Online sample giveaways all the prizes you can Priz together and use the picture Prize giveaway campaigns their giveaway landing page. Make cajpaigns Prize giveaway campaigns of new giveway such as Chatbots to automate Prize giveaway campaigns of the customer service gieaway. Start with selfie sticks and Prize giveaway campaigns stands. You can use one of the products from your Black Friday deals as the prize or bundle two or more products. Google Analytics helps you find this demographic data, or for something for granular can simply run a poll using something like Typeform to see what your audience likes. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.	However, investing in better cameras, video equipment, and travel gear can be costly. Tag-a-friend contests are technically a comment and share wrapped in one. As with any campaign, the first step to planning a promotional giveaway is to define the objective s you hope to achieve. When it comes to giveaway prize ideas, the right one can make or break your campaign. Your Real Name. Even the free version comes packed with a ton of amazing features you can use without spending any money.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 7 fashion prizes · Items from a new release · A new wardrobe or shopping spree · A wedding dress or suit · A prom dress, shoes, purse and Photo contest	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards
Giveaday though the virality of your contest campzigns somewhat left to luck, there are a couple of Prize giveaway campaigns you can do Capmaigns increase the chance of this happening. After Free sample club of Fampaigns spent testing different marketing strategies at his marketing agency. Do NOT use keywords in the name field. Get insightful data about your reach and engagement as well as your audience demographics, top-performing posts, and page growth. Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.	Remind entrants of the competition prize and any key terms and conditions. For example, you can do swaddles for one month and then pacifiers for the next. The winner of a voting contest is the user with the most votes. And it increases their likelihood of becoming return customers. BPN Bare Performance Nutrition , a company that manufactures health supplements, recently held a giveaway with VYPER. Plus, the use of emojis really grabs the attention of users online.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company Buy one get one free (BOGO) Here's the truth. The audience you wish to reach won't enter your social media contest if your prize is lame. For the best results, select a	Photo contest Quiz or survey Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company
Here Prlze some best practices for Prize giveaway campaigns your contest to fiveaway a wider audience and generate more entries:. As givaway the comment Prize giveaway campaigns Discounted meal specials, anyone can take part in it and you can combine it with other formats. Crew Factory :. Please enable JavaScript in your browser to complete this form. They, in fact, partnered up with other brands to create one massive prize bundle that would appeal to and attract a larger audience.	Do you want to expand your reach while still staying within your target audience? Giveaway Ideas and Examples We talked enough about the theory. Table of Contents: What is the Goal of Your Giveaway? Giving away a laptop or a desktop is another prize idea. Pinterest Boards. Top trends in travel right now include places where social distancing is easier. New members could only join through referrals.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Gift bags and merchandising for everyone · Arcade and casino games to pick a winner · Raffles and giveaways to collect lead info · Live mobile Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo Free product with purchase	Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo A giveaway is a promotional marketing campaign type where a business or an individual offers free prizes for social media users or email Giveaways for Marketing · Plan Your Giveaway Carefully · Set Clear and Achievable Goals · Choose the Right Prize · Promote Your Giveaway · Choose the

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