If your promotion only focuses on alcoholic drinks, you could be missing out on a huge part of the market. When it comes to pulling off a successful happy hour, your staff are a huge part of the equation. Not only should they know the specials inside and out, they should also understand the goal of your happy hour.

Are you trying to bring in new clients on a slow night or boost sales among your regulars? What about getting the after-work crowd to stay for dinner? Or do you want to attract a whole new type of clientele? Your front-of-house team is also the best way to spread the word about your happy hour specials.

Encourage your servers and bartenders to tell customers about upcoming promotions. With so many restaurants offering their own happy hour promotions, it can be hard to make yours stand out.

Instead of offering rock-bottom prices, using entertainment like trivia or live music can make your establishment stand out. While entertainment might seem like an added expense, it can play an important role in filling tables and increasing check sizes.

During these chilly winter months, you could host a singles-only happy hour and let customers break the ice with discount drinks. If you have a modern POS system, you can easily track whether your happy hour tactics are helping you turn a healthy profit.

Thanks to business reports such as Sales by Order Types and the Drill Down Report, you can see whether strategies like additional menu modifiers are putting more change in your pocket. Whether you opt for a post-work social hour or some late-night drink specials, happy hour is a great way to increase traffic and sales during untapped parts of the day.

Katherine is the Content Marketing Manager at TouchBistro, where she writes about trending topics in food and restaurants. TouchBistro is an all-in-one POS and restaurant management system that makes running a restaurant easier.

Customer Experience What Is Happy Hour? Generate Buzz for Your Restaurant Generally, happy hour is not some mysterious affair that needs to be shrouded in secrecy — unless you run a speakeasy! Experiment with Your Happy Hour s Traditionally, these promotions take place during that sweet lull between the end of the workday and the beginning of the dinner rush.

Some of the different ways to include food are: Creative Food and Drink Pairings: Pair different drinks with complimentary dishes for a special price.

Small Plates: Introduce new guests to your menu by offering small-plate versions of your most popular lunch and dinner entrees.

Shareable Snacks: Cater to bigger groups by adding shareable dishes to your menu during this time. Try a Theme: Turn it into an event with a food and drink menu that follows a specific theme like Taco Tuesday or Monday Night Football. Include Non-Alcoholic Options If your promotion only focuses on alcoholic drinks, you could be missing out on a huge part of the market.

People love collecting T-shirts from their favorite spots to remember their trips and to show support for their favorite businesses. With souvenirs and branded merchandise, your business will stay at the top of their minds. PourMyBeer Tip: Give your cute merch more visibility by having your staff show it off by wearing it.

Also, have posters about it in the bathrooms and other appropriate areas. Sometimes, table tents promoting the merch are a great idea, too! Candles on the table will give your establishment a cozy and comforting vibe, whether you choose to go with electric or wax tea lights.

They will enhance the atmosphere of your space, especially if you are focusing on making it romantic or intimate. Another way to show your customers that you care is by offering complimentary bottled water or water tanks with cups for customers to refill.

However, this is more practical if your business is a bar where customers will be drinking. If you are serving a group of people and they are opting for bottled beers rather than draft, you can make their visit more pleasant by providing a bucket with ice for them so they can keep their drinks cold throughout their dining experience.

If you have employees who have worked with you for years, highlight them and make them feel special. Many customers like to know who is serving them, and it can make for a pleasant interaction between them and their server.

By having cards or a special board promoting upcoming events and food or drink specials at your establishment, you can influence their decision to come back soon.

They can see what you have in store for your business and decide which days they may want to come to visit. All they have to do is pay a fee, and then members can get discounts for their favorite beers, enjoy exclusive member-only offers and more. You have the freedom to add your creativity and make this club what you want it to be.

It is just a little token of your appreciation for their business and will make things easier for them. One way to encourage your customers to visit your establishment more often is by offering personalized menu items named after the regulars.

This is a creative way to tie your guests to your restaurant. It can also be beneficial to name either your establishment or specific menu items after a college or high school that is in your community. This will certainly popularize that menu item.

PourMyBeer Tip: If you have sports teams or clubs that hang out at your establishment, name a style of pizza or cocktail after them. This will show them how much you appreciate their business. Your guests are ready to go home, but they are not done — they want the fun to continue!

With a well-executed growler program, you can bring in additional revenue from customers looking to take the party home.

Get creative with this idea. Create an intriguing name, vamp up your advertising, get customized growlers, and be sure to ask every guest before they leave if they would like to take home a delicious beer they drank tonight in a growler. This unique differentiator will be sure to get guests running back through the door, whether that is to dine in or stop by, grab some takeout and get a growler to go.

The world is becoming more focused on physical fitness and mental health, and what better way to get customers into your establishment than to focus on these new trends? Have cubbies for customers to park their yoga mats or gym bags.

Enforce that your establishment is a casual environment where guests can come dressed in their gym clothes after their workout. Offer healthy, high-protein, post-gym options to ensure your guests will love this new post-workout hangout location.

Also, consider having menus to meet certain dietary needs, such as vegan, paleo or vegetarian. This will ensure there is something for everyone! Running a loyalty program is a great way to keep customers coming back and gain new customers while increasing overall profits and sales.

If your bar gets so loud that you get complaints from nearby establishments, try soundproofing your venue.

You can install soundproofing panels on the ceiling and walls and even incorporate some rugs to reduce echoing issues. Liven up your establishment by encouraging visitors to groove on the dance floor. You can create an upbeat atmosphere and let customers show off their dancing skills. You can also create a dance theme for different nights and add some matching music.

Examples include salsa nights and ballroom dancing lessons. With there being more than 1. To position your establishment as family-friendly, there are some small tweaks you can apply to your business environment.

You can also make your restaurant more pet-friendly for people who want to bring their fur babies! Suitable seating options are essential if you want to position your bar as family-friendly. You can provide highchairs on wheels for children so that they are easy to move.

This allows parents to move their children around the table if they need to push them closer to the table or closer to them for any reason.

Booster seats are also a valuable addition for older toddlers who are too big for highchairs yet too small to sit comfortably at the table with regular seats. There can also be a separate area for nursing in a backroom or a family restroom.

You may also leave a sign to let parents know the table meets safety standards and is sturdy. As a family-friendly restaurant, you can also offer kid-sized and styled glassware as well as silverware to make eating more fun for smaller children.

Many restaurants offer kids menus with a smaller portioned meal and an included drink and dessert. The drink will sometimes come in a reusable plastic cup with a fun straw.

Kids can bring home this souvenir, and it will keep your restaurant in mind! Another souvenir idea for children to take home works if you have a gift shop or branded merchandise.

Offer some fun stuffed animals with your logo, or create a stuffed animal based on your mascot. The stuffed animal will remind your child of your place and make them want to go back.

Lastly, free balloons always make for some kid-friendly fun. Make sure to have your logo put on them, and when the child leaves your establishment, people outside will see your restaurant name.

More inexpensive advertising! Creating a safe environment for kids to play freely is a great idea if you are thinking about presenting your establishment as family-friendly. It puts parents at ease, allowing them to enjoy themselves without having to worry, and it puts your mind at ease as well.

Kids will love that they have their own area to hang out in and make new friends. Just about half of the population has dogs , so what better way to increase foot traffic than to make your establishment dog-friendly? Consumers love to get out, but having the stress of your poor dog sitting at home alone will shorten their time out on the town.

Give owners the option to enjoy the night out without the concern of having to go home to take the dog out and feed them. This will increase the time customers spend at your establishment, which will result in higher sales. Create a dog-friendly menu and offer treats and bowls of water so the pup can enjoy themselves just as much as their owner.

Take steps to spread information about deals at your bar or restaurant to potential customers so that they can take advantage of them. Consider some of the tips below to help you promote your bar specials. Promoting your bar through social media sites like Facebook and Instagram is immensely popular and offers direct pathways to your customers.

You should routinely post pictures and videos, respond to comments, and engage with followers to create meaningful lines of communication. You can share daily specials, repost customer photos or introduce your staff via live streams.

Many social media platforms allow specific targeting, allowing you to reach the specific demographic you want to appeal to. While using social media, you should consider running an online contest or giveaway.

These events can expand your reach and attract more customers to your brand. You can use contests to entice users to like, comment, tag friends and share posts to win a prize, which could be gift cards, T-shirts or free dinner and drinks. Optimizing your online presence with an advertising strategy will make finding your restaurant or bar easier for customers.

Many restaurants will launch a website and start a blog to climb the search engine results pages and display their expertise. Once you know your goals and target audience, however, you can choose from a handful of other strategies, including pay-per-click advertising, Google Ads, email newsletters, and search engine optimization.

Customers often favor restaurants that offer online ordering and delivery services. These features allow them to remain in the comfort of their homes while they enjoy meals that they could previously only get in a sit-down setting.

These additions are also good for your business. They redirect the time spent taking orders by phone to creating high-quality dishes and tending to customers within your establishment. Offer discounts for those who order online and promote these services any way you can, such as on signs, receipts, your website, and coupons.

The plastic cards traditionally used for rewards programs can be cumbersome and easy to lose. Creating a mobile app for your restaurant or bar will allow you to reach customers around the clock. This method also lets you provide personalized messaging and news, special offers, coupons, and promotions.

Digital screens offer more utility than you may think. Do you know any nearby businesses whose goals and services complement yours? Maybe you can form partnerships with them! For example, say your establishment is on the same street as a popular specialty bakery.

You could form a partnership with them and sell an exclusive cookie in your bar. The bakery, then, can offer an exclusive canned beer from your bar that pairs perfectly with their famous pies. These bar specials offer excellent ways to bring in new customers and help maximize profitability and customer satisfaction.

Our favorite suggestion is the self-pour beverage wall because it offers much more convenience than having to flag down a server or wait at the counter. What was your favorite bar entertainment idea? If you want to implement a self-serve beverage system, PourMyBeer has you covered.

Whether your guests need cold brew coffee, beer, cocktails, or sparkling drinks, our technology can help. To promote your drinks in an engaging way, request a quote today and transform your beverage system. Get the blueprint for success with our guide that offers in-depth insights on optimizing design and layouts, securing a location, and executing powerful marketing strategies.

Wholesale Distribution Systems for Wine. Adult Operators of Noncommercial Motor Vehicles. Operators of Recreational Watercraft. Youth Underage Operators of Noncommercial Motor Vehicles. Health Insurance Parity for Alcohol-Related Treatment.

Civil Commitment. Limitations on Criminal Prosecution. Priority Treatment. Reporting Requirements. Warning Signs: Drinking During Pregnancy.

Warning Signs: Drugs During Pregnancy. Bans on Off-Premises Sunday Sales. Beverage Service Training and Related Practices. Keg Registration. Open Containers of Alcohol in Motor Vehicles. Vehicular Insurance: Losses due to Intoxication Inactive. False Identification for Obtaining Alcohol.

Furnishing Alcohol to Minors. Minimum Ages for Off-Premises Sellers. Minimum Ages for On-Premises Servers and Bartenders. Prohibitions Against Hosting Underage Drinking Parties. Underage Purchase of Alcohol.

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We offer specials on select appetizers and bar drinks during Chili's Happy Hour, so you can enjoy your favorite flavors for a fraction of the price. Keep an A clean, relaxed social hangout; our bar stock-full of cold beer and drink with a DRINK SPECIALS · achetermodafinilbelgique.space · DRINK MENU · achetermodafinilbelgique.space PLAN YOUR PARTY No matter what you call it – beer o'clock, social hour, discount drinks, cost-effective cocktails – happy hour is that magical time of day when drinks and: Low-cost drink specials

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According to a Nielsen study , U. bars and restaurants generate This surprising statistic reveals just how powerful it can be in boosting traffic during slow periods. But, it can also be a recipe for long-term success. Instead of thinking of happy hour as a one-off event, consider it as an audition for your restaurant.

These customers get a small taste of what your restaurant has to offer. A way to ensure your new guests turn into loyal regulars is to offer a tightly-curated version of your regular food and drink menu. Generally, happy hour is not some mysterious affair that needs to be shrouded in secrecy — unless you run a speakeasy!

On the contrary, this time is seen as a social event that can generate a lot of buzz for your business. Using social media, table signs, and even word-of-mouth marketing , you can build brand awareness by promoting your happy hour drinks and food specials. But actually pulling off the perfect happy hour is a little more complicated than it might seem.

As the National Restaurant Association found, customers see happy hour as much more than an opportunity to grab half-priced margaritas. By looking at POS reports and analytics, you can figure out what items sell well at different times of day. You can then create a happy hour special around popular, high-margin options.

For instance, your Sales by Menu Item report might reveal that your clientele is largely business people who prefer wine over beer and cocktails. With this information, you can then tailor your promotions to this audience by offering discounts on wine later in the day.

Traditionally, these promotions take place during that sweet lull between the end of the workday and the beginning of the dinner rush. But while the post-work happy hour is classic, virtually any hour from could be a happy hour with a little bit of planning.

For instance, late-night happy hours have become a popular way for many bars and restaurants to bring in a younger crowd. In other words, half-priced cocktails at 10 p. could bring in some younger customers and their friends.

This means you need to go beyond a curated drink menu to ensure you attract a crowd. As you test out different happy hour menus, remember to keep an eye on check sizes. Paying attention to this important metric will help you understand the popularity of each dish, how much customers are ordering, and the impact on your bottom line.

If your promotion only focuses on alcoholic drinks, you could be missing out on a huge part of the market. When it comes to pulling off a successful happy hour, your staff are a huge part of the equation. Not only should they know the specials inside and out, they should also understand the goal of your happy hour.

Are you trying to bring in new clients on a slow night or boost sales among your regulars? What about getting the after-work crowd to stay for dinner?

Or do you want to attract a whole new type of clientele? Your front-of-house team is also the best way to spread the word about your happy hour specials. Encourage your servers and bartenders to tell customers about upcoming promotions.

With so many restaurants offering their own happy hour promotions, it can be hard to make yours stand out. Instead of offering rock-bottom prices, using entertainment like trivia or live music can make your establishment stand out.

While entertainment might seem like an added expense, it can play an important role in filling tables and increasing check sizes. During these chilly winter months, you could host a singles-only happy hour and let customers break the ice with discount drinks.

If you have a modern POS system, you can easily track whether your happy hour tactics are helping you turn a healthy profit. Thanks to business reports such as Sales by Order Types and the Drill Down Report, you can see whether strategies like additional menu modifiers are putting more change in your pocket.

If someone can guess the 2 or 3 main ingredients in it, they get a free well cocktail, domestic draft, or house wine as an effective LTO. Thursday is the first night of the week where bars and restaurants usually begin to see an uptick in sales.

However, it's not always as profitable as Friday and the weekend. First, you should focus on well drinks. These are cocktails made using lower-cost well liquor stored out of sight in the bar.

These are usually the most popular cocktails because they're priced lower than top-shelf options. They're a good choice for Thursdays because college-aged drinkers are often the most populous group on Thursdays.

You can sell more drinks to this demographic if they're lower-priced and increase overall sales. Second, you can create batch drinks. This drink special idea is fun for guests and easy for bartenders. It can give them more time to tackle other bartender duties. It's also got a low liquor cost and uses up your dead stock inventory.

This will make up for any losses from your wine bottle price. On the nights you make your batch cocktail, set the alcohol price right around your normal beer pricing and watch it sell. Wednesdays can be hit or miss, so it's safer to err on the side of low-cost drink specials. In bulk, you'll still have a good profit margin and you won't waste any ingredients if you don't sell a ton.

The RTD cocktail is now a serious phenomenon. Especially among the younger crowd. Cucumber gin fizzes with different gin brands , rosé spritzers, you name it. You can find a canned cocktail version of any classic cocktail and virtually all their delicious permutations.

And it's a heck of a lot faster for your bartenders to make—no mixing, no free pouring , no nothing. Put some on your regular drink menu using menu engineering and offer them at a discount on a canned cocktail night. It's a drink special sure to speak to the millennial crowd and the margin is great.

Just make sure to use our pour cost calculator to maximize your return. Tuesdays can be a difficult day to bring traffic into your bar, so it's a good day for testing out different drink specials and offerings.

One of the more unique happy hour ideas is using bar tokens. Bar tokens are essentially a fake currency you can sell any night of the week but only accept as payment for drinks during certain periods. These tokens have been around for centuries, but aren't very common anymore.

Have a night when you offer a free or half-price drink when you buy one. Then, when someone buys a drink, they get a token for immediate or later use. They can even save their tokens to use during the next token night. Monday is one of the best days to offer happy hour drinks.

That's because Monday is generally the slowest sales day for bars. This means it's a great day to push lower-cost options.

The main drink special you should run on Mondays is a discounted happy hour special. Specifically, you should target well drinks and offer a discount for a longer period of time than you would on another night.

Monday Margaritas is a great choice. You can make them in bulk using low-cost tequila and keep prices low for three to four hours to bring in the after-work crowd. Creating a series of rotating drink specials is a great way to keep demand high and maximize your inventory usage.

You can also increase the price of non-happy hour best-sellers to further increase your revenue. For more ideas, check out our easy winter cocktails , summer cocktails , spring cocktails , and fall cocktails.

All are standardized recipes and easy to make. In addition to these cocktail offerings, you can also maximize your margins by using bar inventory software like BinWise Pro.

Book a demo and let us walk you through exactly how BinWise turns liquor and bar inventory from a chore into a blessing. Bar Inventory Software QR Code Menu Guides Resources Blog Book a Demo Log In Book a Demo Now.

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