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Recovery Hypertight is an exceptional promo website for Nike. The appearance of the website differs from others through an eye-catching toxic green color that effectively highlights advertised sport wear, and at the same time, establishes an energizing atmosphere for supporting the main tagline.

Lois Jeans is a tile-style layout that effectively contributes to the user experience The organized home page helps users instantly uncover main categories, drawing attention to the variety of goods. Fashionable photos, which befits this kind of website, enrich the project.

Mobium is a matchless interactive website for promoting Puma sneakers. It skillfully enables users to become an integral part of a special journey that reveals the benefits of using Puma sports wear. Lumix G speaks through visuals by presenting fantastic high-quality photos that are made with the help of the brand-new Panasonic camera.

It even lets you vote for beloved snapshot or album in order to effectively bolster the brand by drawing professional and amateur photographers in. With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes.

Golf GTI is part of one of the largest and most competitive industries — automobiles. Leading manufacturers use internet advertising and provide users with splendid promo websites that showcase new vehicles in the best possible light. The website of new Golf GTI simply brags about various built-in advanced techniques.

Becherovka features a design that is guided by the popular belief that Prague is a mystical city and Becherovka is its famous drink; such an enigmatic appearance simply beckons. However, when you enter the website you stumble upon some wonderful photos with a cozy and friendly atmosphere.

Mobility is divided into several sections, each of which is based on a video background. Dynamic content and interactivity dominate, making exploration of the website alluring and interesting. Connected Drive features a skillful combination of video, interactive elements and fine graphics.

You can easily familiarize yourself with a power hidden in BMW cars thanks to this project. Michelin uses an entertainment solution to draw users in with a tire-based game.

Being meant for fun — and at the same time, for promotion — the website creates a strong impact. The Long Way has an admirable design that can boast of various eye-catching moments.

First, the fantastic grunge effect that is applied throughout the design adds the brutality and establishes a quite masculine atmosphere; Second, the design has numerous high-quality merchandise photos that are supported by spectacular landscapes and artistic watercolor effects.

Galaxy Note Pro tells users about the gadget. It includes visual storytelling that characterizes product under different angles, trying to unobtrusively embrace various key factors.

Glass Eleks, which is a Google project, is always ahead of the rest, is on-trend and serves as a great source of inspiration for those who prefer to put into action various brand-new techniques and solutions.

This first-rate website dedicated to smart glass produces a powerful impression with its interactive journey. athletenkochbuch makes the most of parallax effects that help to enliven a simple book and transform the website into something memorable and visually-alluring.

The design has a clean, neat and a bit primitive appearance, however, it is not the centerpiece. The New Flying Spur is able to convey the powerful charisma, spirit and high status inherent to Bentley cars thanks to neatly-implemented textures, soft coloring and modest design.

It allows visitors to get a closer look at the automobile and its key features. Time Travel is steeped in a rich and colorful history, so why not to use it as an advertising tool. Diesel shows how to do it by telling a story of success with the help of a simple parallax-based website that is full of interesting facts and popular products.

The timeline is a real masterpiece that lets you understand all the evolutions of this high-tech device. Thinking of You is wisely split into four main categories. Each includes its own slogan and supportive image background. Every design element relies on a visual impact produced by spectacular photos.

Victorinox is the debut of new chronograph. Swiss accuracy and precision are nicely built into the website design. Here is an example of an influencer post on Instagram:. For the most part, users create content from their desire to play a greater part in a brand's community of followers.

UGC can be extremely powerful because it provides social proof, increases your exposure to a new audience, and builds trust by association. The most common sources for UGC that your eCommerce brand can leverage are social media posts, blog post product reviews, and customer reviews.

A branded hashtag can improve the discoverability of your brand on social networks. They also help avid followers deliberately associate themselves with your business - something that is very common when an eCommerce store is positioned as a lifestyle choice, not just a seller of products.

Watch brand MVMT use the hashtag jointhemvmt , to engage with their followers and encourage user-generated photos of their product line. The hashtag has been used over , times on Instagram alone:.

The eCommerce landscape is very much a global endeavor these days. This means that scaling up is faster and more attainable than ever. People tend to respond more positively to location-based marketing due to differences in culture and product taste. This is why big eCommerce stores have multiple websites for different locations, as well as locally-targeted ad campaigns, variable product lines, and location-based deals or offers.

Watch brand Daniel Wellington is one example of a website that has a country selection menu for visitors so they can display location-based messaging:. Any seasoned eCommerce business will appreciate that the success of your store is much more than just having a great product.

As website traffic grows and your brand matures in the market, eCommerce becomes a game of optimization. Everything you do is an attempt to increase sales conversions, encourage repeat purchases, or increase the average order size of customers. One element of this optimization equation is the performance of your product pages.

Here are six things that every good eCommerce product page should include:. You can test, change, and optimize all of these elements to increase your conversion rate over time. This product page from dog camera brand Furbo is a good example of a well-optimized page:.

Similar to the product pages on your website, you can look to optimize the checkout process. Remember, a significant number of people that add products to their shopping cart end up leaving your site before making a purchase. Sometimes this is due to an overly complex checkout process.

Your checkout process needs to be as easy-to-understand as possible. Look to remove any barriers to a customer completing the process and test each element to improve your conversion rate.

Some things you may like to consider when going through this optimization process include:. Loyalty programs have been an eCommerce favorite for many years now. They have the potential to improve your relationships with customers, increase repeat purchases, gather valuable customer data, and reduce marketing costs.

They also require regular communication, offers, and special deals to keep customers engaged and happy. For example, many big eCommerce stores would have a full-time employee managing their loyalty program. Product comparison sites have been a growing trend in recent years.

They provide consumers with impartial third-party opinions of products to help them make informed decisions about which products they should purchase. These days, there are comparison websites for just about anything you can think of. And they are a HUGE and highly targeted traffic source for eCommerce stores.

Do some research into the most appropriate comparison websites in your niche and look to have your products featured. Product Review is an example of a comparison site with a large range of product categories:.

The truth is, there are a LOT of opportunities for eCommerce stores in just about any niche to get organic search traffic from publishing helpful content on their websites.

You just need to know where to look. I recommend using a tool called KWFinder to conduct keyword research and identify a range of long-tail phrases that your site could potentially rank for. Then, create blog articles that answer these queries. Keyword research tool.

Instead, opting for a paid-only Google strategy that gets expensive very quickly. As an eCommerce store owner, you are facing increasingly fierce competition. Starting an online store has never been easier, especially with the introduction of social media marketplaces and other platforms for selling goods online.

If you want to cut through the noise and stand out to potential customers in your niche, you need to have a toolkit of promotional tactics at your disposal that you can draw from. These 21 ideas are a good starting point which you can build on.

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