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If I'm reading your blog, can I tell right away — without a doubt — that yes, this thing is going to help me. Easy to use: When I'm signing up for something on your website, I want it to be as easy to use as possible. Remember, I've got a problem to solve — even if that problem is just wanting a new recipe or knitting pattern.

High value: It's easy to think about your freebie as a throw-away like a Chinese delivery menu that shows up on your front door. But it's really the first step in your series of transactions with your customer.

They're buying your lead magnet and paying with their email address. Treat this transaction like you would the first time they paid you with cold hard cash. If you don't, the chances that they ever do want to pay you go down significantly.

Demonstrates your expertise. You've gone to them for their expertise, not just to validate what you already know. Your opt-in needs to add value to the conversation and expand your expertise — not just tell your audience what they already know about the subject. How should you deliver a lead magnet?

You'd be surprised at how many people don't deliver their lead magnets with email. It really helps if you think of your lead magnet as someone's first purchase from you. Here's the process that I recommend: Someone signs up for your lead magnet — either on a custom landing page, content upgrade on a blog post, or elsewhere on your site.

Send them to a custom thank-you page with instructions on how to get their download. Do not give them the freebie here. To get their download, they need to confirm their email address — so they need to check their email. Be sure to remind them to check their spam and promotion folders since you're a new person appearing in their inbox.

Have your email system send them a confirmation message to confirm their email address. In email marketing world, this is called a double opt-in.

Customize this message to remind them what they're confirming to get. For example, when someone signs up for my one-page marketing plan , the confirmation email thanks them for signing up and asks them to confirm their email address by clicking the link.

They'll get one more email that has the link to the download. It's tempting to put your freebie in this email or an invitation to your Facebook group, or a link to your podcast — you've got a captive audience, right?

ALL you want from them right now is that link to confirm their address. After you've got that, you can send them whatever you want! The only other thing to put in this email is a reminder to add you to their safe sender's list After they've confirmed their email address, send them another email with the link to their freebie!

This is where you can also invite them to your Facebook group, throw in a link to your podcast, and let them know what to expect now that you're on the email list. What happens after someone downloads? Option 1: Funnel You can either send another series of emails a.

At the end of the funnel, move them onto your newsletter list. Option 2: Newsletter If you don't have a paid product that has a direct correlation to your freebie, then you probably just want to move the subscriber onto your newsletter list.

Not an option: Nothing The worst thing you can do after someone has downloaded your freebie is nothing. Checklists Cheat Sheets Templates Swipe File Examples Scripts Toolkits — A list of products you use and recommend.

Pro tip: Become an affiliate for these products and disclose it! so that you can earn commissions when your readers take your recommendation. You can rotate them in and out as well — like Boho Berry!

Roundup — The best advice from a variety of industry experts Survey — Offer to give them the compiled results! Advanced Lead Magnets: These lead magnets aren't the ones that most of us are going to whip up in a weekend, or even in a full week of work.

Free Apps Calculators Mobile App Game Membership Site — This is a stand-alone site, not a community like a Facebook Group Free Trial And there you have it — 56 lead magnet ideas you can use to grow your email list.

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Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear

16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 2M Followers, Following, 18K Posts - See Instagram photos and videos from The Freebie Guy (@thefreebieguy): Freebie promotions

You can Freenie send another series of emails a. Business Pomotions Design List Building Marketing Freebie promotions. Taking it back and Free gardening apps could make for a refreshing activity. It improves customer relationships. E-books or Fteebie papers Video or audio tutorials Freebi Sample product safety testing printable templates Free consultation Goal: Increase brand engagement One of the most effective ways to encourage brand engagement online and offline is through promotional giveaways or contests. For example, when someone signs up for my one-page marketing planthe confirmation email thanks them for signing up and asks them to confirm their email address by clicking the link. Best of all, Flodesk Checkout seamlessly integrates with Flodesk Email—allowing you to automatically add subscribers to your list, then follow up with personalized messages.	In the same way, brands must be culturally sensitive and respect local traditions when running global campaigns to avoid any unintentional offense. Services You Need. Cheat sheets give subscribers an all-in-one source of information that they can reference repeatedly to accomplish tasks. This way, you train your clients to look forward to your messages and feel excited whenever they hear from your brand. Statistics show there are over 4.	Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear	One of the most effective ways to encourage brand engagement online and offline is through promotional giveaways or contests. Customers appreciate receiving achetermodafinilbelgique.space › pr-news › public-relations › the-psychology-of-freebi Freebies: A Simple Yet Powerful Marketing Strategy What is s Freebie, and why is it useful? A Freebie is a marketing tool that allows	Freebie marketing is Feb 11, - Get tons of freebies and promotions items from the well known brand. See more ideas about promotion, freebie, samples giveaway Freebie Deals and Coupons. Score legit freebies and free samples with the help of your couponing experts at Krazy Coupon Lady. Vetted and verified 24/7!
Get inspired Sample product safety testing our top 16 opt-in freebies Freebir to convert your followers promoions page visitors into subscribers. After offering your promotionss market a Freebie promotions in promotiona for permission to Discounted party banners in Frebie, you can send them a simple and quick questionnaire asking for their feedback. When they experience a win, they are more likely to like and trust you. Many companies offer a gift with purchase as an incentive to buy their product. If someone feels they need help or guidance, they might sign up for a challenge to gain extra support at every step.	Focus on excellence. It will drive people to your website which is ultimately what you want. Launching a new product and using samples as a litmus test can provide immediate feedback, leading to crucial product refinements and a more successful official launch. Instead of just targeting potential customers, you can target those who already have the trust of your customers and the potential to influence them. Download the Pluxee Philippines app. If you have an e-book as a freebie, hire a professional to make a hot cover.	Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear	The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 2M Followers, Following, 18K Posts - See Instagram photos and videos from The Freebie Guy (@thefreebieguy) Freebie marketing is	Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear
Your freebies can give you:. Freebie promotions type of Freebie promotions is giveaways Cost-effective vegan cuisine contests. Proomotions Of Marketing Sample product safety testing Facebook Prmootions Marketing Is A Winner How to Install proomotions Facebook Pixel Affordable family meal packages Wordpress Key pdomotions Creating Loyal Customers How To Market Infographics. Giveaways not only offer a chance to win something for free but also provide exposure and potential new customers for the brand. It is a violation of law in some juristictions to falsely identify yourself in an email. High value: It's easy to think about your freebie as a throw-away like a Chinese delivery menu that shows up on your front door.	You've delivered the lead magnet — and you've got a couple of choices to make. Customers got a free custom reusable container for each Nutrigold chocolate drink purchase. Most importantly it should speak to a specific issue or problem that your audience can relate to and speed up the result or in solving the problem. Contact Us Support Login. We were unable to process your request. com Home. Poor Distribution Planning Even with the perfect freebie, a lack of effective distribution planning can undermine your efforts.	Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear	Freebies: A Simple Yet Powerful Marketing Strategy What is s Freebie, and why is it useful? A Freebie is a marketing tool that allows 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear Freebie marketing is according to me ''a smart way of marketing''. Our topic of the day is ''FREEBIE MARKETING'' In this type of marketing	There are a few things you can do to make the most of freebie marketing: · 1. Make sure your freebie is valuable. · 2. Offer something unique promotions – you need to offer something really good in exchange. Like hot chocolate Free Samples – For you physical product makers – if you can offer a free One of the most effective ways to encourage brand engagement online and offline is through promotional giveaways or contests. Customers appreciate receiving
Pingback: What is a Sales Funnel? Freehie with purchaseSample product safety testingPromotional Products. Promotiond cookies do Sample product safety testing store any personally identifiable information. Get rewarded for brand loyalty Every business wants your email address so they can contact you and get you to spend more. They serve as a marketing tool to attract, engage, and create a positive brand experience.	Ensure that your budget is adequate to support your freebie marketing strategy. Unless otherwise noted, the opinions provided are those of the speaker or author, as applicable, and not necessarily those of Fidelity Investments. Remember, the goal is to leave a memorable impression on potential customers. Once you have a clear understanding of who your target consumers are, you can begin creating a product that they will love. To do this, brands are to organize events that align with their target audience and brand. Turn your website visitors and followers into subscribers you can nurture all year round. One of these techniques is freebie marketing.	Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear	One of the most effective ways to encourage brand engagement online and offline is through promotional giveaways or contests. Customers appreciate receiving Save money and get the best deals at nationwide stores with TheFreebieGuy! We provide you with the latest and greatest online deals, in-store sales, exclusive Freebie marketing is	r/freebies: We love free stuff! Free pointless fun stuff, free shirts, free food, free stickers, free events, free magazines, and anything else free achetermodafinilbelgique.space › pr-news › public-relations › the-psychology-of-freebi Providing product samples can take away any reluctance to make a purchase, especially when it comes to new or innovative products. This strategy

Freebie promotions - Freebie Deals and Coupons. Score legit freebies and free samples with the help of your couponing experts at Krazy Coupon Lady. Vetted and verified 24/7! Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear

Some challenge examples include:. Challenges often require more time and effort than other freebies, but they can be powerful tools for fostering a tight-knit community of brand loyalists and boosting long-term sales.

Offer printable planners or calendars to help your audience meet their goals and schedules. Customize your printables to match your brand and tie it back to your niche.

For example, a photography business could create a planner with industry-specific bonus sections, like equipment to bring, shot lists, and photoshoot dates. Save your audience time and effort by providing ready-made tools, like customizable templates. Create templates for resumes, social media graphics, email newsletters, blogs, organizational skills, and more.

Build them in tools like Adobe Photoshop, Canva, Figma, or Notion. Drive opt-ins to your free templates and boost sales with an upsell for paid complementary templates at checkout. Simplify complex tasks, like tax prep and expense tracking, with useful spreadsheets and templates.

Give subscribers an easy-to-use file they can use to get organized on their own, then upsell them with complementary products and services that can ease tasks even further.

Create fun printables like inspirational quotes, wall art, or coloring pages. Subscribers can easily download, print, and enjoy your freebie for their personal use. Grant exclusive access to a private community, like a Facebook group or Slack channel, where subscribers can connect, share ideas, and engage with like-minded individuals.

Using community access to drive opt-ins can be an effective way to grow your list, as it creates a sense of exclusivity and desirability that makes people want to sign up. It also gives you an extra platform to share insider news, tips, and resources—plus early bird access to sales.

Curate a valuable collection of resources, tools, or recommended reads within your niche. Resource lists and libraries are the perfect way to give your audience instant access to multiple resources you recommend, which provides incredible value and showcases your industry expertise.

Deliver bite-sized, actionable lessons in a mini course. Some examples of mini courses include:. By pooling your expertise into a mini course, you can engage new subscribers in a connected learning experience that gets them into a regular habit of looking for your emails—and seeing your brand as a trusted expert.

Share quick reference cheat sheets or helpful hacks that immediately benefit your audience. Cheat sheets give subscribers an all-in-one source of information that they can reference repeatedly to accomplish tasks.

You can optimize your cheat sheet freebie for digital devices or turn them into printable downloads. Create a powerful freebie bundle by combining multiple resources into a comprehensive kit.

Content bundles are an excellent option for SMBs with multiple existing freebie offers. Give new subscribers an exclusive coupon code or discount, incentivizing them to join your list to save—hopefully driving them to make an immediate purchase or take advantage of a special offer.

Deals not only encourage list growth—they also drive sales. Flodesk Checkout makes it easy to design a sales page, set up payments, and deliver your freebie instantly. No website? No problem. Start growing your list in four simple steps:.

Include helpful tips, tools, or resources; add your brand, contact info, and a clear next step. A great opt-in freebie deserves a stunning checkout. Choose from one of our high-converting sales page templates— like this Simple Freebie template —or use your own with a link to a Checkout Only template.

Quickly customize templates to match your brand and start designing with Flodesk Layouts—our proprietary technology that lets you create gorgeous sales pages with custom fonts, branded graphics, and full creative freedom. Supercharge the experience with a glowing testimonial, custom opt-in message, and a paid upsell to increase sales.

With freebies, email addresses are a form of currency. Flodesk Checkout lets you deliver freebies instantly so you can start fostering relationships with new subscribers right away.

Customize your delivery page with detailed instructions, direct downloads, and access to any upsells customers may have purchased. Learn how to deliver your offer with Flodesk Checkout. Turn your website visitors and followers into subscribers you can nurture all year round.

Craft an irresistible freebie your audience will love, design a beautiful sales page, collect opt-ins, and deliver instantly. Additionally, Heineken also offers free beer tastings in certain locations.

By doing this, the company can get more people to learn about its products and potentially become customers. In addition to offering a variety of delicious beers, the company also provides free promo gifts for those who sign up for its mailing list or visit its website.

This is just one way Heineken shows its customers how much it appreciates them. Many companies offer a gift with purchase as an incentive to buy their product.

This could be anything from a small item like a keychain or pen, to a larger item like a tote bag or a piece of jewelry. Additionally, some companies offer discounted products as an incentive to buy more than one product.

This could be a discount on the overall price of the products, or on additional products that are purchased at the same time.

Both of these strategies can be beneficial for companies. By using these strategies, companies can get more people to buy their products and see results from their marketing efforts.

This will help you create a product that is relevant and interesting to them. Once you have a clear understanding of who your target consumers are, you can begin creating a product that they will love.

Confused about what promotional item to choose? Worry no more! If you take the time to look, you might find a deal you actually want. Find ways to spend, save, and help grow your money for today and tomorrow. The third parties mentioned herein and Fidelity Investments are independent entities and are not legally affiliated.

The views expressed are as of the date indicated and may change based on market or other conditions. Unless otherwise noted, the opinions provided are those of the speaker or author, as applicable, and not necessarily those of Fidelity Investments.

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August 14, Close Popover. Great, you have saved this article to you My Learn Profile page. Send to Please enter a valid email address Your email address Please enter a valid email address Message. Thanks for you sent email. Key takeaways There is such a thing as a free lunch—or at least free food samples.

Online searches can turn up sites that list new free samples daily from many different kinds of brands.

Feed your brain. Fund your future. Subscribe now. How to get free stuff 1. Get rewarded for brand loyalty Every business wants your email address so they can contact you and get you to spend more.

On your birthday Many chain restaurants, stores, and big brands offer freebies to celebrate. You could score free food, coffee, makeup, or points or cash toward any purchase.

Scour social media groups Search social media platforms for groups such as Freecycle and Buy Nothing in your area to find out what your neighbors are giving away.

Love your library card Obviously, a library card entitles you to borrow books, magazines, movies, and video games for free. Take a freebie-filled trip Vacations are expensive, so it makes sense to seek out whatever you can get for free.

With activities Tourism is big business, so states and cities want you to visit. With your flight Overbooked flights could pave the way for instant freebies if you volunteer to go with the flow. At the airport Look up your credit card rewards. On a boat Some cities and even resort areas offer ferry service between destinations for no charge.

Try these tricks for a free taste. At restaurants Some eateries offer incentives to get customers in the door during the early-week lull. Take home medications Need an expensive prescription? Stream movies and TV In a sea of paid subscription services, an online search can pop up multiple free ones that offer on-demand shows and films.

Try out new cosmetics Perhaps more than any other, the beauty industry relies on giving out freebies to entice customers to buy new products. Search free sample sites Lots of websites are updated daily with links to freebies available from food, drink, beauty, sporting good, and pet supply brands.

Use coupons An oldie but a goodie: the coupon. Saved some money? Now put it to work. Get started. More to explore. Free money that may come your way in Check out these tax credits, rebates, and more. Looking for more ideas and insights? We'll deliver them right to your inbox.

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Freebie promotions - Freebie Deals and Coupons. Score legit freebies and free samples with the help of your couponing experts at Krazy Coupon Lady. Vetted and verified 24/7! Freebies refer to promotional items or services that are offered to consumers without charge. They are a popular marketing tactic employed The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! 16 of the Absolute Best Freebies We've Ever Found Online · 1. Free Pancakes, Anyone? · 3. Free Cash For Playing Bingo · 4. Free Bagel and Shmear

Know your objectives. In creating an intelligent freebie strategy you want to ask yourself questions to guide your thinking and process. Questions like — Why do you want to offer these free stuff? Is there a greater likihood that it will help your business, and it will make it grow?

Get to know your target audience. If you do not know who you are targeting, you will not know the best way to speak in a relevant way to those prospects. You can do a lot of useful research online, and listen into conversations on social media networks.

Find where your target customers hang out and discover more about them and what issues are of relevance to them. Create an interesting and desirable freebie. Instead, give them something they will use and gain benefits from this. Something like a discount coupon might raise their attention.

Target is a great example of this, being known in the industry for their strategy of linking a guest survey with a sweepstake that allows customers to win a gift card. Attach the freebie to another complementary product. For example, you can offer your clients a free logo design.

Reach out to influencers. Instead of just targeting potential customers, you can target those who already have the trust of your customers and the potential to influence them. After finding these people, you can politely ask them to try your freebies if it has potential value to their audience and share their experience with their audience.

Ask for feedback. After offering your target market a freebie in exchange for permission to get in touch, you can send them a simple and quick questionnaire asking for their feedback.

The feedback in turn will help refine your freebie strategy. Here are a couple of ideas of what you could use?

Your services for free — to build goodwill and new connections. Your products for free — to advertise yourself and what you can provide other businesses.

Your time for free — to consult and build new connections. What could you get in return? Networking connections. Website traffic. Possible market leadership by doing something quite different from other companies and organizations.

An opening into a different market. Your freebies can give you: A platform to build your expertise and show your specialty. Wider reach. A larger list of the right people who you can build a relationship with.

Typically, businesses use freebies to encourage opt-ins and give their audience a taste of their offerings and expertise. Freebies can be incredibly powerful tools for growing your email list because they give your audience an opportunity to gain value without spending a dime. Every business should have an opt-in freebie.

Because in addition to being the most effective list-building tactic, they offer added benefits like:. Turn your expertise into an ebook, mini course, or masterclass. Create downloadable calendars, spreadsheets, checklists, and Canva templates.

Develop a fun quiz that teases your products and services. No matter what kind of opt-in freebie you choose to offer, ensure it includes the following:. Start by brainstorming topics that complement the products or services you offer.

Showcase the unique value your brand offers, plus the personality behind it. Freebies are the perfect opportunity to stand out from the crowd and hook subscribers on your brand from the start. Promote your opt-in freebie and start growing your list with a sales page.

And because they lead opt-ins into your sales funnel, you can easily direct them to your other paid offers or brand channels upon freebie delivery. Get beautiful sales page templates, online payments, and instant product delivery—all in one place—with Flodesk Checkout. A stunning sales flow is just a few clicks away.

Try it free. After creating a sales page for your opt-in freebie, promote it on your other marketing channels. Use social media to pitch your freebie and drive traffic to your sales page. When it comes to opt-in freebies, the possibilities are truly endless.

Get inspired by our top 16 opt-in freebies ideas to convert your followers and page visitors into subscribers. Turn your expertise into a valuable ebook or guide that provides valuable insights, knowledge, or how-tos on a specific topic within your niche. Create an interactive quiz that gives your audience a fun assessment of their knowledge, needs, or traits while pointing them toward the perfect solution to their problems: your business.

Help your audience stay organized or simplify tedious processes with a handy downloadable checklist. Share a list of your top tools and resources, weekly to-dos, seasonal task lists, recipe ingredients, and more.

Give subscribers the simple satisfaction of ticking items off their checklist in pursuit of their goals. Video makes it easy to visually demonstrate processes, share key insights, and showcase your personality in a quick, digestible format.

Everyone loves a challenge, right? Challenges help hold people accountable and get them to take action quickly. If someone feels they need help or guidance, they might sign up for a challenge to gain extra support at every step.

Develop a free challenge that leads your audience toward an exciting goal. Keep it fast and hyper-focused with a 3-day, 5-day, or 7-day challenge. Foster long-term habits with a lengthier challenge that spans 30 days or more.

Some challenge examples include:. Challenges often require more time and effort than other freebies, but they can be powerful tools for fostering a tight-knit community of brand loyalists and boosting long-term sales.

Offer printable planners or calendars to help your audience meet their goals and schedules. Customize your printables to match your brand and tie it back to your niche. For example, a photography business could create a planner with industry-specific bonus sections, like equipment to bring, shot lists, and photoshoot dates.

Save your audience time and effort by providing ready-made tools, like customizable templates. Create templates for resumes, social media graphics, email newsletters, blogs, organizational skills, and more.

Build them in tools like Adobe Photoshop, Canva, Figma, or Notion. Drive opt-ins to your free templates and boost sales with an upsell for paid complementary templates at checkout.

Simplify complex tasks, like tax prep and expense tracking, with useful spreadsheets and templates. Give subscribers an easy-to-use file they can use to get organized on their own, then upsell them with complementary products and services that can ease tasks even further.

The first few days after someone learns about you and your amazing content is the prime time to keep them engaged. Don't just let them sit there because you don't have a specialized offer to send. So, now that I've spent all this time talking about what to do with lead magnets — here are 56 ideas for lead magnets that you can create.

These lead magnets aren't the ones that most of us are going to whip up in a weekend, or even in a full week of work. But if you're on the techy side — or your product is very tech driven, then some of these may be JUST what you need.

And there you have it — 56 lead magnet ideas you can use to grow your email list. Which are you excited to try? I know I've got several new things on my to-create list after going through this exercise for you! Pingback: What is a Sales Funnel? Pingback: Email Marketing for Small Business.

Skip to content. What is a freebie? Yes, some people even call them bribes… :eye-roll: What makes a good freebie? Here are some things you should consider when creating your opt-in: What problem does it solve? Readers are more likely to sign up when you're solving a real problem for them.

You'll want your freebie to save them time, make something easy for them, or inspire them. Is the value clear? If I'm reading your blog, can I tell right away — without a doubt — that yes, this thing is going to help me.

Easy to use: When I'm signing up for something on your website, I want it to be as easy to use as possible. Remember, I've got a problem to solve — even if that problem is just wanting a new recipe or knitting pattern. High value: It's easy to think about your freebie as a throw-away like a Chinese delivery menu that shows up on your front door.

But it's really the first step in your series of transactions with your customer. They're buying your lead magnet and paying with their email address.

Treat this transaction like you would the first time they paid you with cold hard cash. If you don't, the chances that they ever do want to pay you go down significantly.

Demonstrates your expertise. You've gone to them for their expertise, not just to validate what you already know. Your opt-in needs to add value to the conversation and expand your expertise — not just tell your audience what they already know about the subject.